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Go to Market Content Specialist

United States or Canada

Overview
This role will focus on creating and curating content and assets that fuel our sales team, channel partners and GTM motions. You will develop decks, proposals, one-pagers, ABM content, demos, and supporting materials for productised offerings. You will shape narratives, refine messaging, and work across Sales, Marketing, and Alliances to improve clarity, accuracy, and speed in the sales cycle.

You will support deal desk activity by validating proposals, improving structure, reducing risk, and ensuring alignment with our capabilities and industry expertise. You will templatize work and build repeatable frameworks that improve efficiency across Sales and Marketing.

This role will use AI tools, including ChatGPT, to improve content quality, speed, and insights. You will ensure all AI-assisted work meets Zennify’s standards for accuracy, brand voice, and responsible use.

Primary Responsibilities

  • Build structured, narrative-driven assets to support mid to bottom funnel sales activities: presentations, one-pagers, sell-sheets, case study decks, videos, imagery, infographics.
  • Create and curate product-demo content, accelerator resources, partner-facing materials supporting our productised offering go-to-market strategy.
  • Develop and execute rollout plans for new assets, ensuring sales and partner teams are trained and enabled to use them effectively.
  • Create and refine proposal templates and frameworks that increase consistency and reduce risk.
  • Support deal desk activity by validating messaging, refining structure, and improving clarity in proposals.
  • Design and deliver ABM content for key accounts, including targeted decks, one-pagers, and personalized enablement assets.
  • Develop and maintain our content library (internal Google Site and Google Drives) and asset governance process (versioning, archiving, usage guidelines). 
  • Design and optimize sales-led campaigns to drive lead capture, nurture engagement, and accelerate conversion across target industries.
  • Measure usage and effectiveness of sales & channel content: which assets drive engagement, support partner conversations, enable pipeline acceleration.
  • Act as an AI quality advocate, helping sales team and leadership use AI responsibly to uphold our brand credibility.

Required Skills

  • 3+ years in a sales enablement, content marketing, or similar role.
  • Strong storytelling ability with clarity, logic, and audience awareness.
  • Technical writing strength with ability to simplify complex subjects.
  • Experience supporting Sales teams or working in roles such as SDR, sales enablement, or sales operations.
  • Strong critical thinking and interest in transforming content, not repeating legacy work.
  • Research ability to develop narratives, proposals, and ABM insights.
  • AI fluency and comfort adopting new workflow tools.
  • Intermediate design skill using tools like Canva and Google Slides.

Preferred Skills

  • Experience in SaaS, consulting, or technology services.
  • Exposure to the Salesforce ecosystem or similar partner-led environments.
  • Knowledge of ABM approaches and account-specific content development.
  • Familiarity with Salesforce, Pardot (Account Engagement), and sales engagement platforms.
  • Understanding of partner motions, co-selling models, and channel-driven opportunities.
  • Prior work supporting demo development or productised service positioning.

Qualities of the Ideal Candidate

  • Takes initiative and moves work forward without waiting for direction.
  • Communicates clearly and adapts messaging for sales, partners, and executive stakeholders.
  • Thrives in fast-paced environments and manages shifting priorities with calm and focus.
  • Applies strong judgment and critical thinking to improve narratives, proposals, and deal support.
  • Enjoys collaboration and builds trust across Sales, Marketing, Alliances, and Delivery.
  • Maintains high standards for accuracy, structure, tone, and visual clarity.
  • Approaches problems with curiosity and looks for better, faster ways to work.
  • Learns quickly and adapts to new tools, workflows, and partner needs.
  • Uses AI tools thoughtfully to increase speed and quality while protecting brand standards.
The full compensation package is based on candidate's experience and certifications. 

Zennify pay range

$50,000 - $70,000 USD

Pay Transparency

We believe that pay transparency helps to foster trust and open communication between employers and employees. It allows our team members to have a clear understanding of their earning potential and the expectations associated with their roles. We also believe that pay transparency promotes fairness, as everyone is compensated based on their experience and skills, regardless of factors such as gender, race, or ethnicity. We recognize that the skills and experience of our candidates may vary, and we are committed to compensating them accordingly. As such, we will evaluate each candidate's qualifications, experience, and performance to determine the appropriate compensation within the stated salary range. We hope that this transparent approach to compensation will provide our potential candidates with the information they need to make informed decisions about their career paths.

This is what we mean when we say we’re the Sum of Our Parts

We understand that everyone comes to the table with their own special histories, perspectives, opinions, backgrounds, and cultures. Here at Zennify, we believe that all of those distinctive individual aspects of our employees are precisely what makes Zennify a great place to work. We want to see you for who you are, so please bring your whole self to the interview process with us. In fact, here are some unique benefits that we offer as a direct result of our amazing employees:

Pawreavement & Pawternity Leave: Two days off of work if you bring a new furry friend home, and two days off of work if you have to say goodbye to one. We take our pets very seriously at Zennify, so it’s important to us to represent our entire family in the benefits we offer!

Unlimited PTO: Because we want you to be a human being first and an employee second!

We cannot wait to meet you!

 

About Us

Founded in 2013, Zennify is a Platinum Salesforce consulting partner focused in Financial Services, Health and Life Sciences, and other key industries that prioritize the customer experience. With consistently high Customer Satisfaction scores, we live to provide epic solutions that solve our customers’ challenges, and exceed expectations! Our commitment to People Development and Customer Success are the driving forces behind our firm.Our purpose is to provide opportunities for professionals to develop amazing careers that drive compelling business impact. We promote and grow from within, building on strengths and investing in development.Balancing industry-leading Salesforce technical expertise with clear purpose and line of sight to our client’s business objectives, we deliver innovative and contextual solutions that scale. Zennify’s mission is to be problem solvers and relationship builders, striving to create solutions, opportunities, and sustained success for our people, customers, community, and future generations. We aspire to be the most trusted, impactful, and inspirational advisor in the consulting ecosystem. As professionals, we put in the work and are committed to milestones, but at Zennify having fun and giving back are part of the journey. We offer a culture that inspires, a place people love coming to work and believe in open communication.  It’s all part of the Zenn!  

Our Values:  Inspire Passion, Embrace Equality, Be Authentic, Integrity Matters.

 

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It is the policy of Zennify to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate.

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