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Content Amplification Specialist

Seattle, Washington, United States

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Read more about our marquee customer event Innergize at Innergize 2024

 

Zenoti, a leading software solution provider for salons and fitness centers, is seeking a dynamic marketing specialist to drive our content amplification strategy. This role will be crucial in expanding our content reach and across partner websites, social channels, and various backlink opportunities.

Key Responsibilities:

  • Develop and implement a comprehensive content amplification strategy aligned with our content and growth strategy
  • Own the organic social channels and strategy for promoting lead gen content, in tandem with the Integrated Campaigns Manager, Premium Content manager and demand gen teams
  • Identify and cultivate partnerships with relevant industry websites, publications, and influencers to expand content distribution
  • Spin up and own our influencer strategy to increase content awareness, distribution, and drive awareness to the Zenoti brand
  • Follow SEO targeting (keyphrases, channels) best practices for amplification outcomes
  • Manage social media campaigns to amplify content reach and engagement across platforms
  • Create and maintain a backlink strategy and budget to improve domain authority and search rankings
  • Collaborate with the content creation team to ensure produced content is optimized for amplification
  • Analyze performance metrics and adjust strategies to maximize content impact and ROI
  • Coordinate with partners to create co-branded content and cross-promotional opportunities
  • Stay updated on industry trends and best practices in content marketing, social channels and amplification

Qualifications:

  • 3+ years of experience in content marketing, with a hyper-focus on amplification strategies, social media,  and influencer strategy
  • Proven track record of increasing content reach and engagement through various channels, measuring performance, and optimizing for reach and budget
  • Strong understanding of SEO principles and best practices
  • Excellent written and verbal communication skills
  • Experience with social media management and advertising platforms
  • Familiarity with content management systems and analytics tools
  • Knowledge of the beauty, wellness, or fitness industries is a plus
  • Bachelor's degree in Marketing, Communications, or related field desired

The ideal candidate will be a strategic thinker with a data-driven approach to content and product lines amplification, with a deep desire to position Zenoti as THE trusted resource for the health and wellness space. They should be adept at building relationships and identifying industry leaders, and have a keen eye for identifying valuable amplification opportunities. This role requires creativity, analytical skills, and the ability to adapt strategies based on performance metrics. 

You will succeed if you are highly energetic with a purpose-driven mindset focused on hitting growth targets through amplification. As part of the Organic Marketing team, this role plays a critical part in driving organic growth for Zenoti.

Zenoti Pay Range

$100,000 - $125,000 USD

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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