Lead - Account Based Marketing

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

What will I be doing?

• Leading a team of 2–3 Account-Based Marketers to run omni-channel ABM programs (email, paid, content, and field) that drive pipeline for priority markets.
• Designing 1:1 and 1:Few engagement plays in close partnership with SDRs and Sales to move key accounts through the funnel.
• Translating business goals into account-level strategies — mapping buying groups, identifying intent signals, and aligning messaging to each stage of the journey.
• Collaborating with product marketing, digital, and sales teams to launch personalized journeys across multiple touchpoints and ensure consistent follow-through.
• Using data to measure account progression (Reach → Engage → MQA → Pipeline) and optimize targeting, messaging, and content performance.
• Acting as a strategic partner to Sales, helping prioritize accounts, refine pitch angles, and improve conversion motions.
• Driving a culture of experimentation, insight-sharing, and continuous improvement within the ABM function.

What skills do I need?

• 4+ years of experience in Account-Based Marketing, Demand Generation, or Growth Marketing in a B2B or SaaS environment.
• Experience running multi-channel ABM campaigns and building personalized journeys across email, paid, content, and website experiences.
• Strong strategic thinking with the ability to turn insights into clear narratives and actionable plays.
• Excellent collaboration and communication skills with comfort working across Sales, SDRs, and Product Marketing.
• Familiarity with marketing automation, CRM, and analytics workflows, with the ability to interpret data and make decisions.
• Prior experience leading a small team or project pod with structured goal setting and accountability.
• Understanding of the beauty, wellness, or franchise services landscape is a plus.
• Experience supporting global markets (North America, Europe, IMEA) is an advantage.

Why Zenoti?

• Work at an innovative company transforming beauty and wellness through technology and data-led growth.
• Lead high-impact ABM programs that directly influence pipeline and revenue.
• Join a diverse, collaborative team that values creativity, experimentation, and growth.
• Attractive compensation, comprehensive medical coverage for you and your family, and access to regular wellness programs.
• Opportunities for career progression, global exposure, and participation in community and social initiatives.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.