Social Media Marketing Manager

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

We’re seeking a Social Media Marketing Manager with a minimum of three years of experience not only managing social media for a global B2B SaaS brand, but someone who thrives on growing audience reach, elevating brand visibility, and driving engagement across multiple regions and channels. You are a bold strategic thinker, with big ideas and proven results.

You will own the strategy and execution of Zenoti’s social media presence across Instagram, LinkedIn, Facebook, YouTube, TikTok, and other emerging platforms, managing both corporate handles and supporting regional social events and initiatives. You’'ll need to be fluent in the best practices, trends, and tools that drive high-performing content and will collaborate closely with content, brand, design, product and field marketing teams.

Experience in the wellness space is preferred, ideally for a SaaS platform that serves salons, spas, med spas, or fitness businesses.

Responsibilities

• Develop and execute a global social media strategy aligned with brand and business goals
• Manage and grow Zenoti’s presence across key social platforms: LinkedIn, Instagram, Facebook, YouTube, and others
• Build an always-on content calendar with a balance of product, customer, brand, and thought leadership content
• Collaborate with content and creative teams to produce compelling, visually engaging, and on-brand content
• Support regional teams with localized campaigns and language-specific initiatives
• Track, measure, and report on social performance — including audience growth, reach, engagement, and conversions
• Stay ahead of platform updates, wellness industry trends, and social best practices
• Manage social listening, community engagement, and influencer/brand partnerships
• Develop social campaigns that amplify product launches, company news, events, and customer stories
• Work cross-functionally with demand generation, brand, product marketing, and field teams to integrate social into broader campaigns
• Create informative reports and dashboards to measure your progress and help make decisions on strategy

Requirements

• 3+ years managing global social media strategy and execution for a B2B SaaS or tech company; wellness experience highly preferred
• Demonstrated experience growing corporate social presence across continents and in multiple languages
• Portfolio showcasing measurable growth in visibility, reach, engagement, and brand impact
• Deep understanding of the wellness, beauty, or fitness industry — ideally in a B2B SaaS or tech context
• Strong creative instincts and ability to develop compelling content that reflects brand voice
• Proven success collaborating cross-functionally and driving alignment with internal stakeholders
• Experience managing social tools (e.g., Sprout, Hootsuite, Later, Brandwatch, or similar)
• Excellent communication, organization, and project management skills
• Bonus: experience with paid social campaigns or social influencer partnerships

What Success Looks Like

• Significant growth in follower count and engagement across all corporate channels
• Consistent, high-quality content calendar executed globally and regionally
• Elevated brand presence and executive visibility on social platforms
• Integration of social media into product launches and marketing campaigns
• A strategic, data-informed approach to channel growth and optimization
• Measurable growth outcomes in share of voice, community, and visibility 

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.