Digital Marketing Manager

About Zepz

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries

Come join us!

Zepz.io

Our Commitments:

1. We act like owners - We are relentlessly delivering for our users and spending money thoughtfully. 
2. We embrace embarrassing honesty - We function best when we're open and honest with one another — especially about our challenges and doubts. 
3. We have a bias to action - We get to first outcomes quickly, iterate and learn. 
4. We strive to be better - We may make mistakes, but always learn from them.
5. We are inclusive - to better reflect and serve our users.

About the role:

You will be a successful if you:

• Are confident with Social paid media channels (Meta) and Google Ads as a bonus
• Have a strong data-driven and analytical mindset and use this for your decision-making
• Look for optimisations, efficiencies and automation
• Are a good communicator and able to summarise data concisely and effectively
• Are keen to learn and take on new challenges

What you will own:

Reporting to the Performance Marketing Team Lead

• Paid Media Campaign Management:
• Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
• Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
• Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing.
• App Activity Focus:
• Drive user acquisition and app installs through targeted paid media campaigns.
• Analytical Reporting:
• Track and report on key performance metrics, providing insights and recommendations for improvement.
• Utilise Google Sheets or Excel for data analysis and reporting.
• Budget and KPI Management:
• Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
• Ensure campaigns are cost-effective and within budget constraints.
• Conduct regular optimisations and adjustments based on performance data.
• Collaboration and Communication:
• Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies. 
• Work with senior managers to develop creative briefs to guide the production of engaging ad content.
• Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
• Support senior managers as required to help elevate the digital marketing program

What you bring to the table: 

• Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.
• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
• Strong analytical skills and proficiency in Google Sheets or Excel.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
• Right to work in the UK.
• Strong communication and collaboration skills.

Bonus points if you: 

• Have experience with third-party tools such as Smartly, SA360, DV360
• Have experience on additional social marketing platforms such as TikTok or X or spotify
• You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino

What you’ll get from us 

Please note that the benefits below will apply to permanent roles.  

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance! 
• Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.              
• Retirement: We offer pension schemes to help you plan for and secure your future. 
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible. 

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!  

Why choose Zepz? 

• Our team of over 1,000  employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
• We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
• We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
• At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose -  to continue to provide the best service to our users.

Ready to Apply?

Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Zepz is a place where everyone can thrive. 

So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.