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Associate Director of Content

United States
  • Drive B2B content strategy and thought leadership to fuel demand and elevate Zip’s presence through premium publisher partnerships
  • Join a fast-moving, merchant-focused team where storytelling meets performance and content directly impacts growth
  • Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office 

About the Role

As Associate Director of Content at Zip, you’ll lead our content marketing strategy and execution, positioning Zip as the definitive thought leader in BNPL and payments. You will own the content strategy and editorial roadmap for our merchant audience, creating high‑impact content that drives demand generation and influences industry conversations.

This hands-on leadership role focuses on premium content initiatives sponsored partnerships with top publishers, commissioned analyst research, and thought‑leadership programming while also offering opportunities to grow the content function and lead an expanding team.

Responsibilities

Content Strategy & Leadership

    • Build an editorial calendar and roadmap that cover thought leadership, analyst research, product content and campaign assets aligned with business priorities
    • Develop and maintain a merchant‑centric content strategy that supports demand generation, buyer enablement and sales acceleration
    • Lead content team operations, including production, review and publishing processes
    • Foster a data‑driven culture by tracking content performance and pipeline influence to optimize the roadmap

Premium Content & Thought Leadership

    • Manage sponsored content and publisher partnerships (e.g., Forbes, Industry Dive, Business Insider) to deliver high‑impact thought‑leadership pieces and nurture merchant awareness
    • Commission and oversee analyst research initiatives that establish market authority and generate derivative content assets
    • Lead multi‑format content development—explainer videos, webinars, interactive assessments, case studies and demos—that resonates across buying committees
  • Team Leadership & Cross‑Functional Collaboration
    • Collaborate with Performance Marketing, Product, Sales and Events teams to develop content that supports buyer enablement and business objectives
    • Mentor and manage content creators (writers, designers, video producers) and external agencies/AI vendors, establishing clear quality and performance standards

What You Bring to the Team

  • 8+ years in B2B content marketing with 2+ years leading content strategy and production
  • Proven track record building content strategies that drive measurable demand generation results
  • Experience commissioning major thought leadership pieces with top-tier publishers & analyst firms
  • Strong project management skills with ability to manage multiple complex initiatives
  • Knowledge of marketing automation, CRM, and content management systems
  • Strategic thinking with ability to connect market trends to content opportunities
  • Comfortable in fast-paced, growth-stage environment with evolving priorities
  • Strong people management skills with ability to mentor teams and coordinate cross-functional initiatives
  • Background in fintech, payments, or BNPL (preferred but not required)

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

  • Flexible working culture
  • Incentive programs
  • 20 days PTO every year
  • Generous paid parental leave
  • Leading family support policies
  • 100% employer covered insurance
  • Beautiful Union Square office with a casual dress code
  • Learning and wellness subscription stipend
  • Company-sponsored 401k match

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $144,000 - $150,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.  If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products. Operating in two core markets; Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms. Zip participates in the federal government’s E-Verify program

Before you apply, give Zip a try   -> rebrand.ly/check-zip-out

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