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Manager, Influencer & Creator Marketing

Novato, California, United States

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio which currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

 

What We Need:

2K is looking for an established Manager, Influencer and Creator Marketing, to support and develop influencer and creator marketing strategies across all core games portfolio. This position will work cross-functionally to determine creator needs for our core game portfolio. You will work with gaming creators and agencies to foster relationships, ideate content concepts and will be responsible for developing and implementing global strategic creator marketing campaigns for some of 2K’s most popular IP, including the Borderlands, Bioshock, Mafia and Civilization franchises.

Reporting to the Senior Manager, Influencer and Creator Marketing, you will be pivotal in shaping and executing our influencer and creator strategies from early development through post-launch support. The ideal candidate will have a deep passion for gaming, a robust understanding of influencer dynamics, and a proven track record in collaborating on impactful creator marketing campaigns with AAA titles.

Strong industry knowledge, exceptional communication skills, and a collaborative mindset are essential for success in this role.

 

What You Will Do:
Strategic Alignment & Cross-Functional Collaboration

  • Serve as primary internal subject matter authority for influencer and creator marketing, providing ongoing guidance and direction as needed to all of 2K’s local market teams worldwide.
  • Partner cross-functionally (Brand, GTM, Social, Product, Insights) to ensure creator tactics support full-funnel marketing goals and broader brand visions.
  • Develop and implement comprehensive influencer and creator marketing strategies that ladder up to GTM priorities.
  • Translate market trends, competitive intelligence, and best practices into actionable strategic recommendations.
  • Build and present executive-level decks that connect creator and influencer initiatives to brand, community, and revenue impact.
  • Collaborate with social + community team colleagues to provide compelling creator-led content that will elevate fandom and awareness across owned channels.

 

End-to-End Campaign & Relationship Management

  • Oversee the full lifecycle of creator and influencer campaigns, from outreach and briefing to activation and live event support.
  • Execute creator events and bespoke activations that empower authentic content creation and community engagement.
  • Serve as the primary relationship owner for key influencers and creators, fostering long-term franchise affinity and "player-first" partnerships.
  • Develop, launch, and manage multi-layered creator programs; championing these initiatives internally and serving as the primary 2K point-of-contact for external vendors and agency partners.
  • Collaborate with Global Partnerships and external agencies to ensure seamless delivery and brand consistency.

 

Performance, Insights & Operational Excellence

  • Monitor, evaluate, and report on campaign performance, providing optimization recommendations grounded in deep KPI analysis.
  • Present performance insights, trends, and forward-looking recommendations to senior stakeholders and brand leads.
  • Develop a deep understanding of how creator KPIs influence broader marketing performance, conversion, and catalog sales.
  • Establish and socialize operational processes to improve efficiency and scalability across all core franchises.
  • Compile regular reports on marketing best practices and competitor recommendations.

 

Who We Believe Will Be A Great Fit:

  • 4-6 years of experience in influencer marketing, talent management, or digital marketing (gaming industry experience is highly preferred).
  • A proven track record of managing mid-to-large scale influencer campaigns from ideation through to reporting.
  • Strong technical understanding of Twitch, YouTube, Instagram, TikTok, and X, including tools like CreatorIQ, LevelUp, StreamHatchet, or similar.
  • Exceptional interpersonal skills and the ability to navigate complex conversations with both creators and developer stakeholders.
  • Comfortable using data to track campaign ROI and creator sentiment, turning numbers into a clear narrative of success.
  • Power user of spreadsheets and project management tools who genuinely enjoys keeping dozens of moving parts in order.
  • Ability to thrive in a fast-paced environment, managing multiple game titles and deadlines simultaneously.
  • Curious, proactive, and eager to grow!


As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.


The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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