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Manager, Global Social Marketing

Novato, California, United States

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the Gearbox portfolio, including the Borderlands franchise.

Reporting to the Sr. Manager, Global Social Marketing, support the development of the social marketing vision and strategy for the portfolio, and drive the execution of the social campaigns throughout the lifecycle of the franchise projects. The ideal candidate will be a gaming enthusiast with a passion for the Borderlands franchise, with expert knowledge and deep drive for social marketing campaigns that serve player communities.

What You’ll Do

Social Marketing

  • Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.

  • Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.

  • Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.

  • Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.

  • Steer creative ideation and social content development needed to launch best-in-class campaigns.

Collaboration and Communication

  • Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.

  • Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

What Will Make You A Great Fit

You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities. Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.

  • A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.

  • An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.

  • Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).

  • Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.

  • Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.

  • Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.

  • Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.

  • A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.

  • Flexibility and the ability to pivot directions when needed.

  • Good taste in content and an eye for which social marketing approaches will move the needle.

  • Extensive knowledge of a wide array of gaming genres and communities.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $135,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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