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Paid Media Manager

New York

Paid Media Manager 

5W is seeking an individual with a passion for Paid Media. As a Manager, your role will be to help execute on a variety of projects. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success. 

Here’s what you’ll be doing:

  • Work directly with clients and internal team to determine the goals and overall strategies of digital plans and campaigns 
  • Strategize, launch and manage client campaigns across various paid media platforms, including but not limited to Facebook, Pinterest, TikTok, Google, Twitter.
  • Lead ideation of ad copy and ad creative testing within paid social platforms 
  • Manage weekly and monthly reporting of clients campaign metrics, goals, and other KPI's
  • Work with our organic team to help drive growth in our overall acquisition efforts across both paid and organic channels
  • Analyze client business data and platform data to determine impact of overall program efforts
  • Monitor competitive landscape and industry trends

Here’s what you have:

  • Minimum of 3 years planning and buying digital media with tangible results
  • Working or worked at an agency or in agency setting
  • Experience working with Google Analytics and other analytics platforms
  • Demonstrated experience running strategy & execution of performance marketing channels (Facebook, Google, Twitter, TikTok etc...)
  • Ability to create and present media strategies and plans to clients
  • Experience ideating copy and creative assets for paid social campaigns
  • Driven, detail oriented, flexible, and team-oriented work ethic
  • Attentive ability to manage multiple project
  • Exceptional analytical skills and data-driven mindset.

Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

#LI-Hybrid

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications

NYC Salary Range

$80,000 - $90,000 USD

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Note: This role is based in our New York, N.Y. office on a hybrid basis.

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