Director, Membership Growth & Engagement

The Director of Membership Growth & Engagement is responsible for driving membership growth, engagement, and retention through innovative, data-informed strategies. Partnering with the Vice President of Membership & Components, this role leads long-term planning, recruitment initiatives, and efforts to strengthen the member value proposition.

The Director provides oversight of engagement across programs, services, and advocacy, ensuring a high-quality member experience and alignment with organizational goals. They leverage data and insights to guide decision-making, improve satisfaction, and optimize performance.

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

Supervisory Responsibilities:

• This position does have direct supervisory responsibilities, which may include serving as a coach and mentor for those they supervise.

Duties/Responsibilities:

Strategic Leadership & Membership Growth

• Serve as a strategic thought partner to the Vice President of Membership & Components on recruitment initiatives and long-term membership growth goals.
• Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability.
• Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.
• Create and implement innovative annual recruitment campaigns to meet and exceed membership targets.
• Assess and recommend opportunities based on markets and trends to strengthen and expand membership.

Membership Value & Engagement

• Support the integration of the membership value proposition into organizational strategic planning.
• Define, evaluate, and enhance member value propositions, including benefits, services, and engagement models.

• Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals.
• Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.
• Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.

Member Insights, Research & Satisfaction

• Conduct annual assessments of member satisfaction, needs, and service value through surveys, interviews, and data analysis.
• Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.
• Commission and analyze demographic reports and membership dashboards to track trends and composition.
• Gather and interpret membership data to deepen organizational understanding of member needs and behaviors.

Marketing & Communications

• Partner closely with Marketing & Communications leadership to execute integrated membership marketing strategies and recruitment and retention campaigns.
• Collaborate on the development and deployment of print and digital materials that effectively communicate the value of membership.

Operational Excellence & Program Management

• Evaluate and streamline recruitment, retention, and engagement activities in collaboration with IT and Marketing teams.
• Promote alignment and adherence to membership value propositions, including evaluating and evolving member benefits.
• Oversee vendor relationships supporting membership marketing, engagement, and related services.
• Continuously improve operational efficiency and effectiveness within membership functions.

Financial Performance & Revenue Growth

• Monitor membership performance against budget and implement strategies to meet or exceed revenue targets.
• Forecast membership trends and evaluate financial performance to inform planning.
• Identify and recommend non-dues revenue opportunities to diversify income streams.

Organizational Collaboration & Education

• Educate staff across the organization on membership strategy and foster cross-departmental collaboration.
• Partner with internal teams to identify new member benefits and improve service delivery.
• Communicate key membership metrics, including retention and attrition, to executive leadership and stakeholders.

Leadership & Team Management

• Lead, manage, and develop direct reports fostering an inclusive, high-performing team environment.
• Oversee staff performance, coaching, mentoring, and professional development.
• Ensure data accuracy and integrity across membership systems and processes.

Continuous Improvement & Innovation

• Stay current on trends and best practices in membership organizations to ensure competitiveness and innovation.
• Recommend and implement new ideas, tools, and approaches to enhance member acquisition, engagement, and retention.

Additional Responsibilities

• Perform other duties as assigned in support of organizational priorities.

Required Skills/Abilities:

• Strategic and innovative thinker with experience developing and executing multi-year plans with measurable objectives.
• Critical and analytical thinking skills.
• Skills and ability to grow and retain membership, define membership benefits and work with staff to maximize member value from existing benefits.
• Strong computer and database management skills; experience with membership software is required.
• Must be an influential leader and team player.
• Have a high sense of urgency and the ability to pivot as priorities are redirected.
• Superior oral and written communication skills and ability to work effectively with all professional levels of members, staff and vendors; strong membership service orientation essential; knowledge of current and emerging trends in the association membership field.
• Organized and comfortable juggling a variety of priorities.
• Ability to travel.

Education and Experience:

• Bachelor’s Degree required. Master’s in Business Administration, Management or Marketing preferred.
• 10 years of experience in membership promotion, marketing, and retention.
• 3-5 years of supervisory experience.
• CAE certification preferred.
• Member association or non-profit experience preferred.
• Must have budget management experience.

Our Perks

Paid Parental Leave – Breastfeeding Friendly Workplace –  Flexible work schedule –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!

ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.