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Marketing Specialist

New York, NY

Join the Team!

Is technology your passion? Do you want to work with smart, forward-thinking individuals? Do you want to grow in career you love?

At Align, our professionals are the key to our success. We don’t just hire talent, we invest in exceptional people who are forward-thinking, results-driven, and passionate about what they do. We’re a group of tech-savvy professionals who are motivated by making an impact. Our culture is one of unbounded opportunity that celebrates the passions, skills and ideas of our team—work hard, play hard, be smart!

We believe great communities lead to great companies. That’s why we offer a dynamic workplace where you feel inspired, engaged and innovative. We offer professionals opportunities to train in the leading technologies, make an impact within the industry and acquire valuable new skills whether on client sites or in one of our regional offices.

Position Overview 

Align seeks an experienced and enthusiastic Marketing Specialist who will be responsible for coordinating with other marketing team members and subject matter experts throughout Align to implement innovative awareness and lead generation campaigns. This ideal candidate will have strong communication skills and be able to manage multiple projects with a can-do attitude. Knowledge of market research, audience segmentation, campaign reporting, SEO, and social media is critical.

This candidate will need to possess excellent organizational and interpersonal skills and be well rounded in all aspects of marketing including digital, social, communications, and research.

  • This hybrid position will report to our Midtown Manhattan Office in New York City approximately 4 days per week.
  • This is a full-time position offering a salary in the $80K to $100K range (based on experience), comprehensive benefits, paid training, additional compensation

Key Qualifications 

  • Bachelor’s degree in marketing, communications, or business administration is required
  • 2-4 years of experience in technology or professional services marketing and communications
  • Excellent time management, writing and organization skills, with a reputation for flawless program management and execution
  • Strong written and verbal communication skills are essential for crafting compelling marketing materials and effectively communicating with clients and stakeholders
  • Digital marketing expertise, including the use of social media

Preferred Qualifications 

  • Experience with HubSpot as Marketing Automation Tool and CMS; preferred
  • Familiar with Adobe Creative Suite
  • Proven ability to conceptualize and execute high-impact, data-driven campaigns. Strong collaborative skills with the ability to effectively partner with graphics team to translate creative vision into compelling visual assets
  • Proficient in MS Office Suite (i.e., MOS Certification, advanced formatting skills in Word & PowerPoint)

Responsibilities

  • Reporting to the Director of Marketing, this Marketing Specialist is a key role on the Align Marketing team, coordinating efforts between other team members and providing marketing support across the company.
  • Support the development and execution of marketing plans with focus on email marketing, thought leadership, paid media, blogs & whitepapers, social media, lead process optimization and project management.
  • Assist in the creation of campaign landing pages, lead generation forms and provide updates across entire website, as needed.
  • Work collaboratively with Marketing team and SMEs to create impactful sales enablement tools including sell sheets, presentations and case studies.
  • Track website SEO performance, monitor recommendations and develop improvement strategies.
  • Utilize a range of techniques around paid advertising (LinkedIn Campaign Manager, Google Ads, Programmatic Advertising, PPC).
  • Assist with management of events, as needed, both online and in-person, from logistics to post-event follow up

Align is a premier global provider of technology infrastructure solutions.

Align specializes in designing and deploying technology infrastructure solutions from the desktop to the data center as well as providing managed IT services for clients.

Our professional services team, which includes Workplace Technology, Data Center Solutions and Migrations & Cloud provide strategic consulting, design, project management, engineering, implementation and support. Our best-in-class Managed Services team provides IT services and cybersecurity advisory for clients within the Alternative Investment industry. Align is a Microsoft Tier 1 Cloud Solutions Provider (CSP) and Gold Partner.

Our client centric approach and passion for driving IT innovation has enabled us to provide tailored solutions and business transformations for over three decades. Leading firms have relied on Align to provide forward-thinking technology strategies that support their current and future business needs.

Our teams have flawless track records of delivering technical solutions and have established long-standing relationships with an impressive client list of both Global 1000 and SMB clients. We work across a diverse list of industries including financial services, life sciences (pharmaceutical and health care), retail, technology, media and telecommunications.

For more information, visit: www.align.com

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