Influencer and Creator Manager

Who Are We:

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.
With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.
Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.
Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity:

As the Influencer and Creator Manager, you'll be at the heart of Alpha Lion's influencer marketing strategy, leading the evolution of our influencer and creator partnerships. The role will drive the creation of a powerful, authentic, and scalable content ecosystem, elevating Alpha Lion's brand and increasing both organic reach and engagement. You will collaborate with creators that resonate with our target audience, delivering content that fuels top-of-funnel growth while increasing brand visibility. By building and scaling a high-performance creator-driven content engine, you'll play a crucial role in transforming Alpha Lion into a leader in the fitness and wellness industry.

Responsibilities:

• Own the strategy and execution of our influencer and creator program, growing the network of top-performing creators and aligning collaborations with key business goals such as brand visibility, engagement, and direct sales.
• Cultivate and manage relationships with creators who align with Alpha Lion’s brand values, ensuring content resonates with the target audience while maximizing organic reach and engagement.
• Own and optimize the program budget, ensuring cost-efficient partnerships while maintaining quality content. Conduct regular reviews to track performance, making proactive adjustments as necessary.
• Work closely with the content and performance marketing teams to ensure creators consistently deliver high-quality content that aligns with campaign goals and enhances paid media strategies.
• Define clear, measurable objectives and KPIs for the influencer program, tracking reach, engagement, CPM, and impact on organic growth (e.g., Post-Purchase Survey Data, Organic Search Growth). Implement a feedback loop to continuously optimize collaborations.
• Develop and lead a high-performing team to scale the program, ensuring clear roles and KPIs. Oversee recruitment, mentoring, and team development, ensuring alignment with company goals.
• Expand Alpha Lion’s brand presence by engaging diverse creators across multiple sectors. Design innovative, brand-building campaigns with measurable outcomes, ensuring long-term brand positioning

Requirements:
Traits:

• You are an innovative thinker with a passion for influencer marketing and content creation.
• You thrive in a fast-paced, dynamic environment and are comfortable making data-driven decisions.
• You are strategic yet hands-on, ensuring high-quality content and measurable results.
• You have a growth mindset, continuously seeking out new ways to push Alpha Lion's influencer marketing strategy forward.
• You possess a strong sense of ownership, constantly driving results and optimizing strategies for greater impact.
• You are data-driven and performance-oriented, consistently measuring and tracking every projection to ensure it delivers incremental results

Skills & competencies:

• 3+ years of experience in influencer marketing, content creation, or similar roles, with a proven track record of building and scaling successful influencer programs.
• Strong understanding of influencer relationships, negotiation, and compensation models.
• Experience managing large budgets and allocating resources effectively across partnerships.
• Expertise in content creation processes and collaborating with creators to develop high-quality, on-brand assets.
• Experience working with performance teams to integrate influencer content into paid media strategies.
• Advanced knowledge of performance tracking tools and KPIs (e.g., engagement rates, CPMs, organic search).
• Ability to lead and mentor a team, ensuring clear accountability and continuous improvement.
• Excellent communication skills, with the ability to present data-driven insights and recommendations to leadership and stakeholders
  
  
  

  How your first 90 days will look 

• Develop the Influencer & Creator Program: Build the influencer and creator program from the ground up. Review all current partnerships and deals to establish a scalable and sustainable structure.
• Create Scalable Systems: Implement systems that efficiently scale the program with a clear, measurable framework to track overall and individual creator performance.
• Implement the Right Tech Stack: Identify and integrate the necessary tools for sourcing, managing, paying, and communicating with creators to streamline onboarding and program operations.
• Define Targets & KPIs: Collaborate on setting new targets and KPIs to measure program and creator success. Propose inventive incentive structures and compensation plans aligned with scalable earned reach and efficiency goals (CPM).
• Establish Reporting & Accountability: Set up a consistent reporting and analysis cadence to ensure creators and athletes meet their weekly targets and deliverables.
• Own the Paid Media Creator Program: Lead the internal program for selected creators to consistently produce content for paid media channels in alignment with Creative Strategists and the performance team.
• Build & Lead a High-Performing Team: Define the team structure, including roles, scorecards, and onboarding processes. Act as the hiring manager and actively participate in recruiting top talent to build a world-class, high-performance team.

Additional Information:

$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.