Marketing Associate: Johannesburg

Are you a natural storyteller who thrives on engaging with people and creating vibrant, on-the-ground content? Do you love TikTok and have a knack for turning real-world moments into online viral hits? If you’re creative, energetic, and ready to immerse yourself in our community, this role is for you!

ABOUT ALX AFRICA

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

 Visit our website www.alxafrica.com to learn more about our digital revolution.

ABOUT THE ROLE

We’re looking for a hands-on Marketing Associate to take ALX South Africa’s social media presence to the next level. You’ll be the voice, the lens, and the creative spark behind our brand online. Whether it’s attending our events, capturing behind-the-scenes moments, or engaging directly with our learners and alumni, you’ll play a vital role in telling the ALX story authentically and engagingly.

With a heavy focus on TikTok, you’ll create content that resonates with young audiences, while managing our presence across other platforms like Instagram, LinkedIn, YouTube, Facebook, and WhatsApp.

KEY RESPONSIBILITIES

Social Media Management (Please note that 70% of this role's responsibilities require Social Media management):

• Manage ALX South Africa’s social media accounts, including TikTok, Instagram, LinkedIn, YouTube, Facebook, and WhatsApp.
• Schedule and post content consistently while maintaining a cohesive brand voice and identity.
• Engage actively with followers by responding to comments, messages, and mentions in a professional and timely manner.
• Host interactive sessions like Q&As, live streams, and polls to increase engagement and foster a thriving online community.

Content Creation & Storytelling:

• Attend ALX events, activations, and community activities to capture and create real-time, authentic content.
• Independently shoot, edit, and publish high-quality visuals and videos, with a focus on TikTok trends and storytelling.
• Collaborate with videographers, photographers, and designers as needed, but confidently produce content yourself when required.
• Source inspiring stories from learners, alumni, and the community to showcase their journeys and successes.
• Translate ALX’s mission into engaging, visually impactful content across platforms.

Team Collaboration:

• Work closely with the Learning, Community Experience, Entrepreneurship, and Activation teams to source content ideas and stay aligned with program goals.
• Partner with the Marketing Manager to execute campaigns and develop creative strategies that amplify ALX’s impact.
• Build strong relationships with learners, alumni, and stakeholders to deepen community engagement and encourage user-generated content.

Campaigns & Strategy:

• Create and execute social media campaigns that align with marketing objectives, leveraging TikTok trends and challenges to drive growth and engagement.
• Contribute to brainstorming sessions to develop innovative content and campaign ideas.
• Stay updated on the latest social media trends, platform updates, and emerging tools to ensure ALX remains relevant and engaging.

Analytics & Optimization:

• Track and analyze social media metrics (e.g., reach, engagement, follower growth) using analytics tools.
• Provide monthly reports with actionable insights to optimize content and campaign strategies.
• Identify opportunities for growth based on performance data and community feedback.

WHO YOU ARE

• TikTok Expert: You’re fluent in TikTok trends, algorithms, and what it takes to create viral content.
• Creative Storyteller: You can turn moments into compelling stories that resonate with young audiences.
• Hands-On Content Creator: You’re comfortable capturing and producing content independently, from filming to editing.
• Community Connector: You love engaging with people, building relationships, and amplifying their voices.
• Strategic Marketer: You understand how to align social media initiatives with broader business goals and measure success.
• Proactive & Energetic: You’re a self-starter who thrives in a fast-paced environment and brings vibrancy to your work.

REQUIREMENTS:

• 2-4 years of experience in social media marketing, content creation, or a related field (TikTok expertise is essential).
• Proven track record of managing social accounts and creating viral, high-engagement content.
• Strong photography, videography, and editing skills (mobile and desktop tools).
• Proficiency with Canva and other content creation tools (Adobe Spark, mobile editing apps, etc.).
• Experience working with cross-functional teams to source and develop content.
• Ability to analyze performance metrics and make data-driven decisions.
• Excellent organizational and time-management skills.
• A passion for social media, storytelling, and connecting with communities.

WHY THIS ROLE MATTERS

This isn’t just a junior role—it’s a critical position that will define how ALX South Africa is perceived online. You’ll help build our community, amplify our impact, and inspire the next generation of African leaders.

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