Product Evangelist & Strategy

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

Join Amplitude as a Product Evangelist & Strategist and play a key role in shaping the evolution of our cutting-edge product analytics platform. This is more than a strategy role—it's a unique opportunity to influence the future of the analytics industry. You'll foster deep engagement with senior-level customers and partners, drive product vision, refine market positioning & messaging and speak at conferences and events. As a thought leader, you’ll help define what’s next in the rapidly evolving world of marketing & product analytics, collaborating with a dynamic team that’s passionate about empowering businesses to build better products.

 As a Product Evangelist & Strategist  you will: 

• Develop, refine, and articulate Amplitude's vision for marketing analytics, positioning our platform as a comprehensive solution
• Deep understanding of the digital analytics landscape, particularly Adobe Analytics, CJA and Google Analytics
• Experience in developing competitive strategies against enterprise-level analytics solutions
• Technical knowledge of cross-channel data integration and analysis
• Familiarity with AI and machine learning applications in analytics
• Expertise in data privacy regulations and compliance standards
• Customer & Partner Interaction: Build relationships with customers and partners to enhance their understanding of Amplitude while positioning the platform effectively in the competitive landscape.
• Content Creation & Evangelism: Create compelling content, deliver educational initiatives, and evangelize Amplitude's products and methodologies both internally and externally.
• Develop Product Strategy: Refine Amplitude's product strategy, ensuring alignment with company vision and market opportunities.
• Cross-Functional Collaboration: Partner with teams across the organization to translate customer needs into actionable product roadmaps.
• Industry Engagement: Represent Amplitude at conferences and trade shows, showcasing our solutions and differentiating them within the industry.
• Market Research: Conduct in-depth market research and competitive analysis to identify trends and opportunities in product analytics.
• Strategic Initiatives: Lead initiatives to enhance product offerings and drive customer adoption.
• Thought Leadership: Provide strategic advice and insights to internal teams and customers to help them build better products.
• Data Analysis: Analyze complex datasets to draw actionable insights that inform product decisions.
• Value Communication: Articulate product value and strategy to internal stakeholders and external partners.
• Knowledge Sharing: Foster a culture of shared expertise, uplifting the knowledge base of those around you.

You’ll be a great addition to the team if you have:

• Education: Bachelor’s degree in Business, Finance, or a related field; an MBA is a plus.
• Experience: 10+ years in marketing and digital analytics, a CMO role or direct report is a plus
• Proven Track Record: Demonstrated success in developing impactful product strategies and driving growth.
• Technical Expertise: Strong understanding of marketing & digital analytics technologies and methodologies; proficiency in tools such as Amplitude & Adobe Analytics is highly desirable.
• Communication Skills: Exceptional ability to convey complex ideas to diverse audiences, including enterprise-level clients and C-suite executives.
• Certifications: Relevant certifications (e.g., Amplitude, Adobe Analytics) are a plus.
• Strategic Thinker: Adept at solving complex business problems with innovative solutions.
• Customer-Centric: Passionate about delivering value and expertise tailored to customer needs.
• Versatile: Thrive in a fast-paced, dynamic environment serving diverse customer segments (Majors, Commercial midmarket, Startups).
• Collaborative: Strong interpersonal skills and a team-oriented mindset.
• Lifelong Learner: Continuously seek to stay ahead of industry trends and emerging technologies.

Join Amplitude and play a crucial role in shaping the future of product analytics. If you’re driven by innovation, strategic impact, and customer success, we’d love to hear from you!

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• We were recognized in the Newsweek Excellence Index 2024.
• Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
• We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $190,000 - $285,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $210,000 - $315,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $210,000 - $315,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $190,000 - $285,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $190,000 - $285,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.