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Principal Product Designer

San Francisco, CA

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 3,800 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role

Amplitude is seeking a Principal Designer to lead the user experience strategy for our Foundations team. In this role, you will define and drive holistic, strategic design solutions that shape the future of Amplitude’s product suite. As a key partner to Product, Engineering, and Go-To-Market teams, you will influence business and product strategy, ensuring a seamless and impactful experience for our users. Additionally, you will be an integral member of the design leadership team, championing design excellence and fostering collaboration across disciplines.

This role is ideal for a highly experienced design leader who thrives in tackling complex technical challenges, crafting cohesive user experiences, and driving measurable business outcomes through strategic design thinking.

What You’ll Do

Strategic Design Leadership

  • Define and execute a user experience strategy that translates into a clear and actionable product roadmap.
  • Envision and articulate long-term design strategies that connect the dots across multiple problem areas, ensuring a cohesive and innovative product experience.
  • Work closely with Product and Research teams to anticipate industry trends, user needs, and market shifts, keeping Amplitude ahead of the curve.
  • Leverage design thinking and storytelling to align cross-functional teams around a shared vision.

Complex Problem Solving & Innovation

  • Navigate deeply technical and complex product areas, designing solutions that balance usability, scalability, and business impact.
  • Develop and advocate for customer-centric design approaches, ensuring that Amplitude’s platform is both powerful and intuitive for diverse user groups.
  • Drive data-informed design decisions, incorporating both quantitative insights and qualitative research to refine user experiences.
  • Lead the evolution of Amplitude’s data integration and extensibility solutions, ensuring seamless data flow across platforms.
  • Design for data visualization, ensuring that complex analytics and insights are effectively communicated through intuitive, engaging, and actionable interfaces.

Cross-Functional Influence & Collaboration

  • Act as a trusted design leader across Product, Engineering, and Go-To-Market teams, ensuring alignment and execution of strategic goals.
  • Partner with leadership teams to influence product vision, strategy, and roadmap with a design-first perspective.
  • Advocate for the value of user research and usability testing, ensuring that user feedback continuously refines and improves the product experience.

Design Leadership & Mentorship

  • Act as a coach and mentor within the Product Design organization, elevating design quality, processes, and team impact.
  • Set the gold standard for design execution, fostering a culture of creativity, collaboration, and innovation.
  • Share expertise across the organization, creating visibility into design’s strategic impact and fostering cross-functional engagement.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​medical, ​dental and ​​vision insurance coverages, with 100% employer-paid premiums for employee ​medical, ​​dental,​ ​​​​​​​​vision on select plans
  • Flexible time off, ​p​aid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

  • We were recognized in the Newsweek Excellence Index 2024.
  • Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
  • We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
  • We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
  • Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $185,000 - $333,000 total target cash (inclusive of bonus or commission) plus equity.

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We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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