Back to jobs
New

Senior Product Manager, Journey Experience

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Mission

Empower users to confidently leverage, customize, and master Apollo’s automations and AI turning early activation into continuous learning, engagement, and value realization. This team defines how users progress through Apollo: building and connecting automations, guidance, and lifecycle signals into personalized, contextual Next Best Actions (NBAs) that sustain engagement and retention. You’ll live at the intersection of engagement, usability, navigation, and moving users into an AI native and forward world. You’ll own the strategy and execution of advanced automation mastery.

 

About the Role

We are seeking a Senior Product Manager to join Apollo’s Journey Experience group, which drives Time-to-Value, Onboarding, and Engagement of new and existing products across our customer base. Your mission is to transform how users learn, engage, and grow with Apollo through personalized recommendations, automation, contextual guidance, and lifecycle re-engagement.

In this role, you’ll define how Apollo delivers dynamic, cross-surface guidance to adopt Apollo automations and AI powered experiences, and owing our plays & prompts library experience. You’ll work closely with design, data, prompt engineers, and lifecycle marketing to build an integrated system of journey triggers, automation education, and user progression models that increase product fluency and long-term retention. This is a high-impact role for a PM who thrives at the intersection of Automation, AI, UX, and Growth, and who is motivated by building systems that drive sustained user success at scale.

 

Core Focus Areas

  • Journey & Automation Education- Design the in-product loop that teaches users how Apollo works and how automations deliver value. Drive AI-led onboarding, and persona based experiences. 
  • Unified Library Experience- Centralize, generate and expand Plays, Prompts, Templates, and Workflows into one hub for learning, discovery, and reuse.
  • Lifecycle Re-Engagement- Build the outbound and Assistant-triggered education system that nudges users back into high-value automation actions.
  • AI Guidance & Recommendations- Partner with AI Assistant & Core teams to deliver contextual, proactive “Next Best Actions.”
  • Progressive Mastery Model- Create frameworks and metrics for user progression (“Beginner → Builder → Power User”), measuring journey health and ROI.

What You’ll Do

  • Define Vision & Strategy: Own the roadmap for Journey Experience & Automation, connecting education, Assistant guidance, and re-engagement into a unified user journey.
  • Activate Lifecycle Intelligence: Partner with data and activation teams to define signals, triggers, and scoring models that personalize automation nudges and educational content.
  • Design the Learning Loop: Collaborate with design to embed contextual education, tutorials, and Assistant states that deepen product understanding.
  • Scale Through Systems: Build a durable architecture for re-engagement, integrating Assistant guidance, email campaigns, and in-product actions.
  • Drive Evidence-Based Impact: Use product data, behavioral insights, and experimentation to iterate on what keeps users learning and growing autonomously.
  • Partner for Consistency: Collaborate across Activation, AI, and Platform UX to ensure education and automation experiences feel cohesive, intelligent, and native across Apollo.
  • Measure and Optimize: Own key metrics around engagement, activation-to-retention conversion, automation usage depth, and Assistant interaction frequency.

What We’re Looking For

  • Experienced Senior PM: You’ve led complex systems spanning user education, automation, or engagement within a B2B organization.
  • Lifecycle & Automation Fluency: You understand how lifecycle signals, product triggers, and AI guidance work together to drive retention.
    Cross-Team Operator: You can align design, engineering, and lifecycle marketing around shared journey metrics and experience quality.
  • Usability-Driven Thinker: You focus on clarity, reducing friction, and guiding users to “aha” moments that compound into mastery.
  • Strategic Storyteller: You connect data and narrative to influence how Apollo guides and grows its users across the journey. And, you know how to run swift, effective experiments.
  • Customer-Centric: You empathize deeply with where users struggle and design scalable, self-serve ways to help them progress.

 

Your Superpowers

  • Systems Thinker: You see the end-to-end journey and design feedback loops that continuously educate and engage.
  • Automation Evangelist: You can explain complex automation concepts simply — and make them feel intuitive.
  • Data-Informed Storytelling: You interpret user signals, experiment, and communicate insights that drive cross-functional action.
  • Operator at Scale: You can build frameworks that work across product surfaces and channels, without losing coherence or usability.
  • The Great Simplifier: You turn fragmented journeys into a single, elegant flow that always leads to the next best step.

Qualifications

  • 7+ years of Product Management experience in B2B SaaS.
  • Experience with lifecycle, automation, or journey orchestration products.
  • Proven ability to translate behavioral data into engagement systems.
  • Familiarity with AI-driven guidance, recommendations, or education UX is a plus.
  • Growth mindset and systems-level product thinking.
  • Exceptional collaboration, communication, and storytelling skills.
  • Deep empathy for users and a passion for helping them learn and succeed autonomously.
  • You thrive in a fast paced environment and adapt quickly.

The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Annual Pay Range

$187,000 - $235,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. 

Learn more here!

Create a Job Alert

Interested in building your career at Apollo.io? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Apollo.io’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.