CRM Manager - Salesforce

Who we are

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say that we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 300+ client base around the globe.

We have over 1000 employees across 16 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Location: Chelsea District, NY - Hybrid 

The Opportunity
We are hiring a CRM Manager to join our consulting team. This is a manager in function, working with the client, not a manager of people. The manager will lead the orchestration of client-centric consumer journeys across email, in store, mobile touchpoints and any relevant channel, be it physical, digital, or digital in store, to deliver the right message, to the right client or audience, at the right time, with the right channel, and the right frequency in order to maximize client elevation to top segments and long-term retention. 

Responsibilities: 
-Lead client segmentation and propensity scoring initiatives with the Data Science team to serve activation purposes (segment or audience creation), leveraging advanced analytics outputs to design CRM campaigns
-Define optimal touch (frequency) and capping strategy per channel based on client analytics, harmonizing triggers (incl. both ecommerce, moment of life, purchase cycle), post repair, future value predictions, value at risk (churn or downgrade).
-Lead go-to-store and go-to-market targeting initiatives putting data and insights at hand of advisors in partnership with all the commercial and marketing teams (client development, retail excellence, digital products, marketing, global client relations), and will develop the data measurement framework to analyze results and project business incremental generated                                                  

-Influence the digital product roadmap by anticipating with the relevant product owners how, when and where the client lifecycle strategy should be integrated at each touchpoint (clienteling app, email, sms push...), and is able to discuss technical as well as functional consequences
-Partner with Client Development, Marketing, Paid Media, Consumer Insights to identify impactful opportunities with personalization and content to add value to the consumer experience in our existing journeys
-Partner with regions to localize the targeting experience based on local specificities or requirements

Qualifications 

-Years of Related Professional Experience: 5-7 years
-Expert in Salesforce Marketing Cloud (Marketing Cloud Certification is a plus) as well as Dynamic Yield or
other triggered e-mail platforms
-Experience with retail luxury and digital in store tools, and how advisor-driven client targeting works
(clienteling)
-Experience with client segmentations and utilizing advanced analytics scoring for business, lifetime value
and / or loyalty program development in a Luxury Retail environment with appointment culture. Can be source
of inputs for feature engineering work.
-Experience with test-and-control experimentation frameworks (statistical tests of significance)
-Demonstrated examples of identifying opportunity segments and deploying journeys to increase engagement,
and measurement / monitoring techniques (transition matrixes, descriptive dashboards)
-Growth-oriented minds and ease for cross functional collaboration. Technical but business oriented.
-Demonstrating experience translating analytical insights into marketing action
-Deep knowledge of CRM required, both in terms of tools (database and extraction of audiences, activation
platforms) and practices (lifecycle journey design)

Why you should join us
Artefact is the place to be: come and help build a data-services unicorn
Progress: Artefact USA is a start-up within a larger established scale-up
Culture: Innovation, Collaboration and Action are deeply embedded in our daily work
Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Salary Range: $90,000-$125,000