Brand Director

Who we are 

Atoms is building the machines that power the next era of progress.

Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.

Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.

This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.

We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.

If you want to work on hard problems with real-world impact, join us.

 

About the Role

We're looking for a Brand Director to own how the world experiences Atoms and its family of products; Otter, CK, Picnic, Lab37. You'll set the brand strategy, build the narrative and visual system, and make every touchpoint feel like one company with a clear point of view across a portfolio defining the future of restaurant technology. You'll define how Atoms shows up for the people who run restaurants and for the enterprise buyers who bet their operations on us, and you'll build the reputation that makes each of our products easier to trust and easier to sell.

 

The ideal candidate pairs sharp creative judgment with commercial discipline. You think in systems - voice, identity, messaging architecture - but you're just as comfortable in the weeds of a campaign or a landing page. You know how to build a brand that means something to a busy operator and an enterprise decision-maker at the same time, and you can prove that brand investment moves the business. You've built the function, led the team, and raised the bar on the work and you're energized by doing it across three growing businesses at once.

 

What you'll do

• Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
• Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
• Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
• Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
• Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
• Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
• Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
• Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
• Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
• Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast
• Define success metrics for brand influence and build the measurement framework — awareness, consideration, perception, and share of voice — that connects brand investment to pipeline and growth
• Analyze market trends, competitive positioning, and audience sentiment to inform strategic brand decisions
• Hire, manage, and mentor a team of brand and creative professionals as the function grows

 

What we’re looking for

• 10+ years in brand marketing, including significant experience leading brand at a high-growth company
• A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
• Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
• Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics
• Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
• A background building and managing creative teams and agency relationships
• Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business
• Comfort in a fast-moving environment with multiple business units and shifting priorities

Strong candidates may also

• Have marketed to CEOs of large companies 
• Have experience marketing products to SMBs, restaurant operators, or independent merchants
• Have built a brand or creative function from the ground up
• Have led brand across a multi-product or portfolio (multi-brand house) environment, including brand architecture work
• Have partnered closely with product and growth teams so brand and demand reinforce each other
• Have run a rebrand or launched a new brand system end to end
• Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team

 

Why join us

At Atoms, you’ll work on one of the defining challenges of our time—bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team—so we invest in both, creating an environment where you can do your best work and grow.

 

What else you need to know

This role is based in our San Francisco and New York office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $170,000 - $200,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees):

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies:
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave
• Paid Parental Leave

Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.

 

Ready to join us as we serve those who serve others? 

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