Marketing Manager, Japan

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on LinkedIn.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Marketing Manager will be responsible for leading the overall downstream marketing efforts including, but not limited to, systematically assessing market potential for AtriCure therapies in Japan and leading the development and execution of marketing campaigns, product launch planning, KOL engagement and other related activities. The successful candidate must have a broad scope of experiences in leading, developing and executing strategy across diverse channels and is experienced in evaluation and implementation of modern marketing capabilities. 

Downstream Marketing

Development and Execution Country Marketing Plan:

• Collaborate across internal and external stakeholders to develop Marketing plans, ensure execution and tracking of activities.

 Congress/Campaign/Program Execution with Strong ‘Call to Action’ and Results

• Be responsible for planning and execution of Congresses (Country/regional, Provincial/State level) as well as development and/or execution of Global and Local Campaigns
• Determine opportunities in the local market to strengthen our brand and better ROI on campaigns/congresses
• Be a champion for the ‘End-to-End’ process of therapy adoption, from ‘Awareness to Trial to Repeat’ through tighter collaboration with Training & Education and monitoring progress v. expected adoption once centers are trained

Establish and Execute ‘Best-in-Class’ Product Launch Process  

• Lead the development and implementation of proactive product launch plans, leveraging global product launch best practices and partnering with Marketing Director, and Country/Regional leaders 
• Optimize the near-term opportunities for effective product (re) launch execution in Japan and launch planning for upcoming product approvals.

Demand planning/forecasting: 

• Work with the Marketing Director and global supply chain partners to establish and execute a forecasting/demand planning process.

KOL Engagement: 

• Lead the development and implementation multi-tier KOL strategy and planning, leveraging global best practices and partnering with Marketing Director and other global stakeholders. 

Product Management – Left Atrial Appendage Management (LAAM)

• Be the subject matter expert behind LAAM segment in Japan.
• Leverage global resources to localize content that can be tailored and adopted across the region.
• Support product launches across APGC for LAAM

BASIC QUALIFICATIONS:

• Bachelor’s in Marketing, Business, Communications, or equivalent. MBA preferred.
• Minimum of 5 years of successful commercial/marketing experience within medical device/medical technology environment.
• Significant experience in developing and executing marketing strategies
• Thrives on ability to manage multiple deadlines in a fast-paced, connected, cross functional sales and marketing environment
• Ability to develop and maintain strong and productive relationship with international, internal, and external customers and vendors
• Excellent verbal and written communication skills in Japanese & English
• Ability to travel approximately at 50%

What We Offer

With AtriCure, you'll get the opportunity to work with a team that is passionately dedicated to improving the lives of patients with Atrial Fibrillation worldwide. It is also a company that will invest in your professional development to help you grow and be successful in your role.

In Addition, AtriCure Also Provides:
The chance to work with an international team with more than 20 different nationalities, with 140+ international employees (on-site and in the field) which makes it a dynamic place to work.

The offer includes a competitive base salary, company bonus plan, mobility or Company car policy, training and development opportunities, Paid annual paid leave, 2 days’ volunteer time off + 1 cultural heritage day per year, mental health support benefit, and dynamic company events.

Our Process

Please apply through LinkedIn or on our website. We would like to get to know you better so please feel free to share ample information about yourself and why you are interested in working with us. Once we have your application, our International Recruiter will contact you to find out more about your background and your expectations. The next steps include a meeting with the hiring manager to focus on key information about the role and to potential fit into the team. If this round is successful, you will get to meet a few of our team members to give you diverse perspectives about AtriCure. After all the interviews, we conduct reference checks to help us make the final decision.

You may access our global privacy policy here: https://www.atricure.com/privacy

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