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Brand Manager, Entertainment

New York City, New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Brand Manager, Entertainment you’ll be responsible for helping manage and lead the direction of Authentic’s Entertainment brands, ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

 

What you’ll be working on:

Drive brand performance

  • Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
  • Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance. 
  • Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed.
  • Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
  • Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis.
  • Oversee financial reporting for all partners, including AR and royalty tracking.
  • Lead seasonal and annual forecasting to support budget achievement.

 

Manage licensee partner relations

  • Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting).
  • Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
  • As needed, act as key liaison to facilitate relationships between licensee(s), retailers and other Authentic opportunities on a global basis.

Drive brand development

  • Work in tandem with EVP, Directors, and other brand stakeholders to map out product and category strategies that sustain and grow the brand globally.
  • Build and maintain organized processes for internal communication, alignment and timely delivery of deliverables to partners and talent.
  • Maintain excellent communication and relationships with talent stakeholders and respective teams to ensure best in class support for all branded initiatives.
  • Identify retail and product trends, prospective new categories, distribution and partners to build the brand awareness globally.
  • Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
  • Identify NIL and endorsement opportunities that will build the brand awareness and enhance the overall brand perception on a global basis.
  • Support business development globally by concepting new brand pitches, storytelling and expansion opportunities.
  • Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.

Facilitate effective licensing operations

  • Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
  • Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes including but not limited to product approval and sku management, and photographer archive administration.
  • Manage legal operational support including amendments, contract renewals, customs clearances, trademark management and all relevant support documentation.

Must Haves:

  • 3+ of experience in merchandising, business development, brand marketing or licensing program management.
  • Fluency in Spanish (written and verbal) — required for daily communication with Spanish-speaking brand stakeholders.
  • Experience in talent management and/or brand building for talent a plus.
  • Bachelor’s degree in a relevant field or commensurate work experience. 
  • Proven experience in brand management, with a strong background in merchandising, fashion licensing, and global brand strategy.
  • Possesses a strong understanding of how product licensing deals are identified and negotiated.  
  • Is experienced managing licensing deals in a variety of product categories.
  • Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities. 
  • Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
  • Is an excellent communicator; verbal, written, and in the room.
  • Exhibits excellent attention to detail, is organized, and has a bias for action.
  • Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)
  • Works well independently.

 

Primary Location Salary Range:

$80,000 - $90,000

 

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

  • All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
  • Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
  • We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

 

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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