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Senior Software Engineer, iOS

United States and Canada

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

How We Build

Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk.

Our Tech Stack

  • Swift
  • UIKit / SwiftUI
  • Foundation, CoreAnimation, Auto Layout
  • XCTest / unit and UI testing
  • Figma (design collaboration)
  • Ruby on Rails (backend context)
  • AWS
  • MySQL / Redis

What the Role Is

Babylist is looking for a Senior iOS Engineer to join our growing mobile team. You’ll be an integral part of shaping and enhancing the registry building and shopping experience as Babylist becomes the specialty retailer in baby commerce. Our platform provides parents-to-be with a carefully curated selection of baby essentials, personalized recommendations, and a seamless shopping experience — and the iOS app is how millions of families interact with all of it. Collaborating closely with designers, product managers, and full-stack engineers, you’ll contribute to building the foundation of our business. Your work will directly shape an app used by millions of users, ensuring it delivers a user-friendly, efficient, and delightful experience for parents preparing for the arrival of their new baby.

We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first mobile development looks like at Babylist. Role lines blur here intentionally: you’ll contribute to architectural decisions, collaborate across product areas, and be expected to bring ideas, not just execute specs.

Who You Are

  • A high-performing engineer with 6+ years of iOS development experience and a strong understanding of the capabilities, limitations, and intricacies of the iOS platform
  • You have proven experience in iOS app development using Swift and a deep understanding of its syntax, features, and best practices
  • You are familiar with Foundation, UIKit, CoreAnimation, Auto Layout, and other foundational Apple frameworks. You have hands-on experience building UIKit components in code and have worked closely with designers in tools like Figma
  • You have a passion for building consumer-facing products or e-commerce solutions — you understand the importance of delivering an exceptional user experience and are motivated to create engaging, intuitive iOS apps
  • You are familiar with iOS frameworks, architecture, and design patterns — including MVC and other architectural patterns — and can leverage them to build scalable, maintainable iOS applications
  • You thrive in a quickly growing environment and are excited to lead business-critical projects and unlock new capabilities
  • You have experience testing, monitoring, and running production software and are focused on continuing to grow your skills
  • You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
  • You pay close attention to detail
  • You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out

How You Will Make An Impact

  • Own the full development lifecycle of the Babylist iOS app — conceptualizing, designing, building, and maintaining features that deliver a seamless, delightful user experience
  • Optimize app performance by identifying areas for improvement, refining code, and employing techniques that keep interactions fast and responsive
  • Partner closely with designers, product managers, and full-stack engineers to translate requirements into intuitive, visually polished interfaces and align on architecture and API design
  • Write clean, efficient, and maintainable code following industry best practices — setting the standard for quality and keeping the codebase healthy long-term
  • Leverage testing techniques, unit tests, and debugging tools to proactively catch and resolve issues before they reach users
  • Lead the team in adopting AI-first development approaches — using AI tooling to accelerate code quality, speed up refactoring and test creation, and raise the bar on what’s possible. As a Senior Engineer, that includes knowing when AI-generated code needs architectural correction, not just acceptance
  • Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
  • Show up as a collaborative, engaged team member — contributing ideas, shaping the direction of the iOS app, and making the team better through your insight and presence

Why You Will Love Working At Babylist

Our Culture

  • We work with focus and intention, then step away to recharge
  • We believe in exceptional management and invest in tools and opportunities to connect with colleagues
  • We build products that positively impact millions of people's lives
  • AI tools are as natural to how we work as your IDE or version control — we’re not exploring this, we’re living it

Growth & Development

  • Competitive pay and meaningful opportunities for career advancement
  • We believe technology and data can solve hard problems
  • We're committed to career progression and performance-based advancement

Compensation & Benefits

  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

USD $180,100 to $225,882
CAD $185,600 to $232,000

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

SMS Consent
You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.

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