New

Sales Executive :The Lake Companies

United States

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Job Title: Sales Executive – Lake Products

Location: Green Bay or Remote

Department: Sales

Reports To: Manager of Sales

Salary Range: Base: USD  $85k–$110k + Commissions

Employment Type: FLSA Exempt - Full Time

(Banyan's Portfolio Company)Company Overview: The Lake Companies is a leading provider of enterprise software solutions specializing in empowering discrete manufacturers with Infor SyteLine and a portfolio of Lake-built products that extend and enhance ERP value. With a focus on innovative technology, cloud and on-premise solutions, and exceptional customer service, we help manufacturers streamline operations, improve visibility, and achieve sustainable growth across the Midwest and beyond.

Position Overview: We are seeking a driven, consultative Sales Executive – Lake Products to focus on selling The Lake Companies’ proprietary solutions (cloud and on-premise) into discrete manufacturing organizations.

This role is ideal for someone with approximately 5+ years of experience in the manufacturing space, who understands how discrete manufacturers operate and has a proven track record in B2B SaaS and/or enterprise software sales. The Sales Executive will be responsible for new logo acquisition and expansion within existing accounts, positioning Lake products as critical components of a modern, high-performing manufacturing environment.

You will work closely with our Sales Manager, pre-sales resources, and delivery teams to build pipeline, run discovery, shape solutions, and close business that delivers measurable value for our customers.

Key Responsibilities:

New Business Development & Account Growth

  • Develop and execute a targeted sales plan to drive adoption of Lake products within discrete manufacturing organizations in the Midwest and broader North American market. 
  • Identify, qualify, and pursue net-new opportunities through prospecting, networking, referrals, events, and channel relationships.
  • Expand Lake product footprint within existing customers by uncovering cross-sell and up-sell opportunities tied to clear business outcomes.

Solution & Value-Based Selling

  • Lead discovery conversations with Operations, IT, Engineering, Finance, and Executive stakeholders to understand current-state processes, pain points, and KPIs across shop floor, planning, scheduling, inventory, and quality.
  • Collaborate with pre-sales to shape demos and proof-of-concepts that clearly connect Lake product capabilities to business value and ROI. 
  • Build compelling proposals and business cases that articulate financial impact (e.g., throughput, on-time delivery, scrap reduction, labor productivity).
  • Navigate and manage complex sales cycles, including multi-stakeholder evaluations, RFPs, and procurement processes.

Territory, Pipeline & Forecast Management

  • Own and manage a defined territory and named-account list, with clear strategies for each target account.
  • Maintain an accurate, up-to-date pipeline in the CRM system, ensuring all opportunities are well-documented from lead to close. 
  • Deliver reliable monthly and quarterly forecast updates, consistently hitting or exceeding bookings and revenue targets.

Internal Collaboration & Enablement

  • Partner closely with marketing to provide feedback on campaign performance, ideal customer profiles, and messaging that resonates with manufacturers.
  • Work with implementation and customer success teams to ensure a smooth handoff from sale to delivery, setting realistic expectations and supporting long-term customer success. 
  • Contribute to the continuous improvement of sales playbooks, competitive positioning, and product messaging based on field experience.

Market & Product Insight

  • Stay current on discrete manufacturing trends, best practices, and regulatory or market changes that impact our customers.
  • Track competitor offerings and go-to-market approaches, providing feedback to leadership and product teams to refine our roadmap and positioning. 

Qualifications:

Required:

  • Bachelor’s degree in Business, Engineering, Supply Chain, Marketing, or a related field; or equivalent experience. 
  • Approximately 5+ years of experience in B2B sales within the manufacturing, industrial, or enterprise software space.
  • Strong understanding of discrete manufacturing processes (e.g., job-based/lot-based production, work centers, routings, BOMs, planning/scheduling, shop floor execution).
  • Demonstrated success selling SaaS and/or enterprise software solutions (ERP, MES, shop floor, quality, planning, or related) into manufacturing environments.
  • Proven ability to manage complex sales cycles with multiple stakeholders, from initial prospecting through negotiation and close.
  • Excellent communication, presentation, and negotiation skills, with the ability to translate technical capabilities into executive-level business value.
  • Comfortable working remotely, managing time and territory autonomously while collaborating effectively with a distributed team.
  • Willingness to travel within the Midwest and occasionally across North America, as needed, to meet with prospects, customers, and partners.

Preferred:

  • Experience selling ERP-adjacent solutions or add-on products (e.g., to Infor SyteLine or similar manufacturing ERPs).
  • Familiarity with manufacturing KPIs and financial metrics (e.g., OEE, WIP, on-time delivery, inventory turns, margin).
  • Experience working with or alongside system integrators, channel partners, or OEM partners in the manufacturing technology ecosystem.
  • Proficiency with CRM platforms and sales productivity tools.

Competencies & Personal Attributes

  • Consultative mindset – naturally curious, asks thoughtful questions, and focuses on solving problems rather than pushing products.
  • Business acumen – able to connect manufacturing operations challenges to financial impact and strategic objectives.
  • Ownership mentality – takes accountability for results, follows through on commitments, and proactively removes obstacles.
  • Collaborative – enjoys team-selling and partnering with pre-sales, delivery, support, and marketing to win and grow accounts. 
  • Continuous learner – eager to deepen understanding of Lake products, manufacturing trends, and sales best practices.

Benefits

  • Competitive base salary with commission structure and performance bonuses.
  • Comprehensive benefits package including health insurance, retirement plans, and paid time off.
  • Continuous training and professional development opportunities, including product, industry, and sales methodology training.
  • Opportunity for career growth and advancement within a dynamic, growing organization.
  • A supportive, team-oriented culture with strong alignment between leadership, sales, delivery, and customer success.

If you are a results-oriented sales professional with a passion for technology and a strong track record in B2B sales, we invite you to join our team at The Lake Companies and be part of our mission to drive innovation and success for our manufacturing clients. Apply now and take the next step in your career!

Apply today and take the next step in transforming both your career and the future of manufacturing.

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