Senior Data Strategist

Senior Data Strategist

Barbarian is seeking a Senior Data Strategist to join our Strategy + Insights team. Reporting to the Director of Data + Insights, you will collaborate closely with Creative, Tech, Accounts, Media, and other disciplines, bringing analytical rigor and strategic thinking to support client success.

This role sits at the intersection of data, insights, and strategy. You’ll analyze performance and audience data, identify meaningful patterns, and translate those findings into strategic recommendations that inform briefs, campaigns, and marketing decisions.

You will help teams move from data → insight → action, ensuring our work is grounded in evidence while still fueling strong creative thinking.

Responsibilities: Your Day to Day

• Analyze campaign and multi-channel performance across social, web, and marketing platforms to identify patterns, opportunities, and insights
• Translate analytical findings into clear strategic implications for internal teams and clients
• Partner with strategy, creative, and account teams to ensure insights inform briefs, messaging, and campaign development
• Use audience, cultural, and competitive data to support strategic thinking and opportunity identification
• Pull insights from audience and intelligence platforms (e.g., GWI, SimilarWeb) and apply them to strategy development
• Leverage social listening and influencer analytics tools (e.g., Meltwater, Sprout, influencer reporting platforms) to understand trends, creators, and audience behavior
• Lead analytical portions of projects including measurement planning, campaign analysis, and insight development
• Present insights and recommendations to internal teams and clients in clear, compelling ways
• Identify opportunities for optimization, experimentation, and measurement improvements
• Contribute to strategic POVs, briefs, and narratives grounded in data and audience insight
• Support pitches and business development efforts through insight generation, research, and analytical frameworks
• Manage your own priorities, deliverables, and timelines across multiple projects
• Be fearless, clever, human — and enjoy collaborating in a creative agency environment

Core Competencies: Your Key Success Drivers

• Analytical Rigor: Designs and conducts complex analyses. Evaluates multiple data sources to ensure insights are accurate, reliable, and meaningful.
• Communication & Storytelling: Turns complex data into clear insights and communicates implications effectively to both technical and non-technical audiences.
• Strategic Insight & Foresight: Connects performance, audience, and cultural insights to strategic implications for marketing, messaging, and creative decisions.

Framework & Narrative Development: Contributes to strategic narratives, POVs, and briefs grounded in evidence and insight.Research & Technology Integration: Identifies and leverages tools, research methods, and data platforms to uncover meaningful insights.Collaboration & Influence: Partners effectively with cross-functional teams including strategy, creative, analytics, and account leadership.

Qualifications & Experience

• 3–5 years of experience in analytics, insights, or strategy roles within an agency, consultancy, or marketing environment
• Experience working with digital marketing, social performance, or audience data
• Familiarity with audience and consumer insight tools (e.g., GWI, SimilarWeb, syndicated research platforms)
• Familiarity with social listening and influencer analytics platforms (e.g., Meltwater, Sprout, creator analytics tools)
• Familiarity with web analytics platforms such as Google Analytics (GA4) or similar tools
• Ability to translate complex analytical findings into clear strategic insights and recommendations
• Experience contributing to insight-driven briefs or strategic documents
• Strong written and verbal communication skills, including presenting insights to internal teams or clients
• Ability to manage multiple projects and deadlines in a fast-paced agency environment
• Curiosity about emerging tools, platforms, and trends shaping digital marketing and consumer behavior
• Bachelor’s degree or equivalent experience in analytics, marketing, strategy, or related fields. Relevant certifications, technical training, or analytics bootcamps are also welcomed

Our estimated salary range for this role is $110K - $125K

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.