PPC Manager

Excellent opportunity to join Betsson Group as our new PPC Manager. 

What is in it for me? 

As a PPC Manager, you are responsible for planning, budgeting, setting up, and optimising PPC campaigns for current and upcoming markets. You are also responsible for the correct setup of operations and processes, maintaining a high level of collaboration with internal and external stakeholders, and reaching the performance goals for the PPC channel.   

Key Responsibilities

• PPC strategic planning for consolidated or new markets  
• Plan and manage relevant yearly budgets (M+)  
• Support your team in the daily work and mentor junior PPC Specialists in the team.  
• Create, manage and optimise PPC campaigns (Searc App and Video)   
• PPC automation, scripts and bidding strategies   
• Proactively analyse data to identify opportunities for growth or improvement of account performance and day-to-day processes.   
• Guarantee the highest quality of collaboration with internal and external stakeholders.  
• Proactively search and present new ideas to regional managers and internal stakeholders to increase efficiency and performance  
• Ensure all PPC operations and processes run smoothly and follow deadlines.   
• Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.   
• Ensure an excellent cross-channel collaboration with other teams such as SEO and other biddable channels.  
• Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.   

Requirements:

• +2 years of hands-on PPC experience in a similar role, ideally within the iGaming industry, or background in a multi-brand environment 
• University degree in Marketing or equivalent work experience  
• Google Ads certified preferred.  
• Experience with keyword research, analysis, expansion, optimisation tools.  
• Experience with paid media, display, Search Ads 360, YouTube Ads.  
• Excellent Excel skills.  
• Self-motivated with an analytical approach to problem-solving and excellent communications skills 

Challenge accepted? 

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