Growth Marketer

Black Forest Labs is a cutting-edge startup pioneering generative image and video models. Our team, which invented Stable Diffusion, Stable Video Diffusion, and FLUX.1.We're looking for a hands-on, highly creative Growth Marketer to run experiments that drive awareness, adoption, and pipeline. Someone who knows what works because they've run the experiments, not because they read it in a growth handbook. Someone who's hungry, sharp, and knows how to build momentum in an early-stage company.

Most importantly, you'll help the world understand why visual AI matters and how it creates new economic opportunities. This is about telling BFL's unique story, showing the world what we're building, and establishing FLUX as the obvious choice for anyone working with generative AI. When someone thinks visual AI, they should think FLUX first.

This is a high-impact role with significant visibility and responsibility. You'll spend most of your time executing. You'll work directly with our founders, Developer Relations and leadership team to shape how the world discovers, adopts, and succeeds with FLUX models.

What You'll Do:

Growth & Acquisition

• Spin up experiments: microapps, landing pages, out-of-home, partnerships - anything that gets attention
• Build viral mechanics and sharing features directly into the product experience
• Create referral systems and API usage tracking to drive organic growth
• Work with design and eng to ship quickly and test often
• Track results, tweak relentlessly, and know when to kill an idea
• Implement user-generated content loops that showcase FLUX outputs across multiple use cases and social platforms

Content & SEO

• Make sure blogs, guides, case studies, and changelogs get published, promoted, and seen
• Write compelling technical content and customer success stories
• Help maintain SEO momentum with smart on-page optimization and distribution
• Collaborate on developer relations content that captures technical mindshare
• Partner with customers to tell their stories and showcase their FLUX-powered innovations

Product & Brand Support

• Support product launches with channel-specific campaigns
• Own messaging and positioning across all touchpoints
• Establish analytics infrastructure to track attribution and growth metrics

What We're Looking For:

Core Requirements

• 4-6 years of experience in growth or performance marketing at B2B SaaS companies
• You've owned a number - pipeline, signups, MQLs - and also moved it
• 80%+ of your time goes to execution. You can write copy, set up campaigns, analyze results
• You're an excellent writer and have a good eye for what resonates
• Hands-on with growth tools: Meta Ads, PostHog, Customer.io, Google Analytics (bonus if you've set them up yourself)

Generalist Mindset

• Excited by early-stage chaos, wearing multiple hats, and helping build from scratch
• Self-sufficient - can ship without engineering support using no-code/ vibe coding tools

Technical + Creative

• Understanding of AI/ML concepts, especially diffusion models and generative AI workflows
• Exceptional visual taste - our outputs are judged visually, and so should our brand
• Strong copywriting skills across technical documentation and creative messaging
• Understanding of viral social platforms and what makes visual content spread
• Data fluency - you can run SQL queries, set up tracking, and make data-driven decisions

Storytelling & Vision

• Can articulate why visual AI matters and how it creates new economic opportunities for creators and developers
• Passionate about democratizing creativity through AI and making advanced models accessible to everyone
• Natural advocate who can make FLUX the obvious choice for anyone working with generative AI
• Understands how to position BFL as the category leader and make our story impossible to ignore

The Right Profile

You might be:

• An ex-engineer who discovered they love growth more than pure product development
• A product marketer ready to get hands-on with growth execution
• A founder/early employee who built growth from 0→1 at a developer tools or creative/ design tooling

What This Role Isn't

• Someone who thinks they're too senior to write copy or hit publish on a blog post
• Someone who needs long planning cycles
• Someone looking to "own strategy" but not execution
• Pure brand marketers or traditional demand gen specialists
• Someone who needs a team to execute their ideas
• Someone who manages agencies or vendors instead of building in-house capabilities