VP, Field Marketing EMEA & APAC

• We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

We are seeking an experienced VP of Field Marketing to lead our field marketing strategy across EMEA and APAC regions. This is a high-impact role responsible for driving pipeline generation through strategic field events, activations, and regional campaigns. You will serve as the bridge between our global marketing organization and regional sales teams, ensuring marketing initiatives directly support revenue goals and customer growth objectives.

What You'll Do

As VP of Demand Gen, you will own the regional marketing strategy and execution across the UK, Nordics, Benelux, Southern Europe, and APAC markets. You will design and deliver field marketing programs that generate qualified pipeline, accelerate sales cycles, and expand our footprint with existing customers.

Your core responsibilities include: 

• Developing and executing a comprehensive field events strategy spanning executive roundtables,, customer summits, roadshows, and partner co-marketing events. You will work closely with regional sales leadership to understand territory priorities, account targets, and pipeline needs, translating these insights into targeted marketing campaigns and field activations.
• Collaborate with our global marketing teams to adapt corporate campaigns for regional markets, ensuring messaging resonates with local audiences while maintaining brand consistency. This includes coordinating with demand generation, product marketing, content, and digital teams to create integrated campaigns that drive measurable results.
• Partner co-marketing will be a critical part of your remit. You will work with our partner organization to develop joint go-to-market strategies, create co-branded events and campaigns, and enable partners to drive pipeline in their territories.
• Customer marketing will also fall under your purview. You will partner with Customer Success and Account Management teams to design engagement programs that drive product adoption, identify expansion opportunities, and increase share of wallet. This includes customer advisory boards, user groups, case study development, and advocacy programs.
• You will own the regional marketing budget, ensuring efficient allocation of resources across programs and geographies while delivering strong ROI. You will establish metrics and reporting frameworks to track pipeline contribution, event effectiveness, and program performance, using data to continuously optimize your approach.

Key Activities & Responsibilities

Pipeline Generation & Events

• Design and execute field event strategy including executive roundtables, industry conferences, customer summits, and regional roadshows
• Drive qualified pipeline generation through targeted field marketing programs and activations
• Own regional Marketing calendar and ensure strategic coverage across UK, Nordics, Benelux, DACH, CEE, Southern Europe, MENA and APAC

Sales Collaboration

• Partner with regional sales leadership to understand territory priorities and pipeline needs
• Align field marketing programs to sales account strategies and revenue targets
• Provide sales teams with marketing support for key deals and account penetration

Global Marketing Alignment

• Collaborate with global marketing teams (global campaigns, product marketing, content, digital) on integrated campaigns
• Adapt corporate campaigns and messaging for regional markets
• Ensure brand consistency while localizing for cultural and market differences

Partner Go-to-Market

• Develop and execute partner co-marketing strategies and joint events
• Enable partners with marketing resources and programs to drive pipeline
• Build co-branded campaigns and activations with strategic partners

Customer Marketing & Expansion

• Partner with Customer Success and Account Management on customer engagement programs
• Create initiatives to drive product adoption and identify expansion opportunities
• Collaborate on our customer advisory board, user groups, and advocacy programs
• Support upsell and cross-sell motions to grow share of wallet

Budget & Performance Management

• Own and manage regional field marketing budget across programs and geographies
• Establish KPIs and reporting frameworks to measure pipeline impact and ROI
• Track event effectiveness, program performance, and continuously optimize based on data
• Report on marketing contribution to pipeline and revenue goals

What You'll Bring

You have 10+ years of B2B marketing experience with at least 5 years in field marketing leadership roles, preferably in technology or SaaS environments. You have successfully built and scaled field marketing teams and programs across multiple regions, with deep expertise in EMEA markets.

You possess a proven track record of driving measurable pipeline and revenue impact through field events and regional campaigns. You understand the nuances of different European markets and can navigate cultural and business differences across territories.

You are a strategic thinker who can develop comprehensive regional marketing plans while also rolling up your sleeves to execute. You have strong cross-functional collaboration skills and can influence stakeholders at all levels, from sales representatives to C-suite executives.

Your experience includes working with enterprise sales organizations, understanding complex sales cycles, and aligning marketing activities to sales methodologies. You have managed partner co-marketing programs and understand channel dynamics.

You are metrics-driven with strong analytical skills, comfortable with marketing automation platforms, CRM systems, and reporting tools. You can translate data into insights and use those insights to inform strategy and tactics.

Preferred Qualifications

Experience in a high-growth technology company scaling internationally, familiarity with account-based marketing strategies and tools, existing relationships within the EMEA marketing and events ecosystem, and experience managing remote, distributed teams across multiple time zones.

What Success Looks Like

In your first year, you will have established a high-performing field marketing function that consistently delivers qualified pipeline to sales, built strong relationships with regional sales leadership and demonstrated marketing's impact on revenue, and created a portfolio of signature events and programs that strengthen our brand presence across EMEA and APAC markets.

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

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