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Director, Data & Analytics

Virtual First

Reports to: Vice President, Data Solutions & Analytics
Years Experience: 7+ years
Department: Data, Solutions, & Analytics
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

BPD is looking for a Director, Data & Analytics to join our growing Data Solutions & Analytics team.  This is a critical leadership role responsible for driving the execution of data-driven marketing initiatives, delivering actionable insights, data storytelling and enhancing analytics solutions for our healthcare system clients. Reporting to the VP of Data Solutions & Analytics, this role combines technical expertise, strategic thinking, and client-focused leadership to ensure the delivery of high-quality analytics services that drive impactful results.

The Responsibilities:

Includes, but not limited to the following:

Analytics Leadership:

  • Manage and mentor a team of analysts and data specialists, fostering growth and professional development.
  • Oversee the delivery of client-facing analytics, ensuring insights are accurate, actionable, and aligned with strategic objectives.
  • Provide thought leadership in data and analytics methodologies, ensuring the adoption of best practices across the team.

Business Intelligence, Data Visualization and Strategic Insights:

  • Coordinate the delivery of dashboards, reports, and presentations that translate complex data into clear, actionable insights.
  • Oversee the comprehensive measurement and analysis of campaign impact, effectiveness, and attribution using both quantitative and qualitative metrics.
  • Lead data visualization across a variety of marketing analytics tools, setting agency and client standard across strategies for storytelling
  • Spearhead the development of actionable recommendations for campaign transformations and optimizations, tailored to enhance performance across all areas.
  • Translate complex analytics and data insights into clear, impactful narratives, delivering client-facing stories monthly through visually engaging dashboards that drive strategic decisions.
  • Partner with cross-functional teams to integrate audience insights into broader marketing plans.
  • Collaborate with client teams to identify data needs and develop customized solutions.

Innovation and Data Solutions:

  • Contribute to the development and scaling of data products, including analytics tools and platforms.
  • Stay informed on emerging trends in healthcare marketing and analytics to identify opportunities for innovation.
  • Ensure all data products meet quality, security, and compliance standards.

Client Relationship Management:

  • Serve as a strategic analytics partner for clients, building strong relationships and understanding their unique challenges and goals.
  • Present complex analytics concepts in an accessible and compelling way to drive client decision-making.
  • Conduct workshops and training sessions to enhance client understanding of analytics tools and strategies.

Operational Excellence:

  • Develop and monitor team objectives and key results (OKRs) to drive performance and accountability.
  • Collaborate with project management and other teams to ensure efficient resource allocation and timely delivery of projects.
  • Foster a culture of collaboration, innovation, and excellence within the team.

The Essentials:

  • Education: Bachelor’s degree in Data Analytics, Marketing, Statistics, or related field; Master’s degree preferred.
  • Experience: 7+ years of experience in analytics or business intelligence, with 3+ years in a leadership role; healthcare or healthcare marketing experience preferred.
  • Technical Skills: Proficiency in data analysis with at least one coding language  ( SQL, Python, or R preferred), BI platforms (e.g., Tableau, Sisense, Marketing Cloud Intelligence and Power BI), and marketing analytics software such as CRM’s and content management systems.
  • Leadership Skills: Proven ability to manage teams, deliver on complex projects, and communicate effectively with technical and non-technical stakeholders.
  • Industry Knowledge: Understanding of healthcare marketing, audience segmentation, and patient journey analytics is a plus.

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

  1. Celebrates our diversity;
  2. Unites us in Purpose; and
  3. Leads to the creation of inclusive work that contributes to health equity for all.
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

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