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Director, Data & Analytics

Virtual First

Reports to: Vice President, Data Solutions & Analytics
Years Experience: 7+ years
Department: Data, Solutions, & Analytics
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

BPD is looking for a Director, Data & Analytics to join our growing Data Solutions & Analytics team.  This is a critical leadership role responsible for driving the execution of data-driven marketing initiatives, delivering actionable insights, data storytelling and enhancing analytics solutions for our healthcare system clients. Reporting to the VP of Data Solutions & Analytics, this role combines technical expertise, strategic thinking, and client-focused leadership to ensure the delivery of high-quality analytics services that drive impactful results.

The Responsibilities:

Includes, but not limited to the following:

Analytics Leadership:

  • Manage and mentor a team of analysts and data specialists, fostering growth and professional development.
  • Oversee the delivery of client-facing analytics, ensuring insights are accurate, actionable, and aligned with strategic objectives.
  • Provide thought leadership in data and analytics methodologies, ensuring the adoption of best practices across the team.

Business Intelligence, Data Visualization and Strategic Insights:

  • Coordinate the delivery of dashboards, reports, and presentations that translate complex data into clear, actionable insights.
  • Oversee the comprehensive measurement and analysis of campaign impact, effectiveness, and attribution using both quantitative and qualitative metrics.
  • Lead data visualization across a variety of marketing analytics tools, setting agency and client standard across strategies for storytelling
  • Spearhead the development of actionable recommendations for campaign transformations and optimizations, tailored to enhance performance across all areas.
  • Translate complex analytics and data insights into clear, impactful narratives, delivering client-facing stories monthly through visually engaging dashboards that drive strategic decisions.
  • Partner with cross-functional teams to integrate audience insights into broader marketing plans.
  • Collaborate with client teams to identify data needs and develop customized solutions.

Innovation and Data Solutions:

  • Contribute to the development and scaling of data products, including analytics tools and platforms.
  • Stay informed on emerging trends in healthcare marketing and analytics to identify opportunities for innovation.
  • Ensure all data products meet quality, security, and compliance standards.

Client Relationship Management:

  • Serve as a strategic analytics partner for clients, building strong relationships and understanding their unique challenges and goals.
  • Present complex analytics concepts in an accessible and compelling way to drive client decision-making.
  • Conduct workshops and training sessions to enhance client understanding of analytics tools and strategies.

Operational Excellence:

  • Develop and monitor team objectives and key results (OKRs) to drive performance and accountability.
  • Collaborate with project management and other teams to ensure efficient resource allocation and timely delivery of projects.
  • Foster a culture of collaboration, innovation, and excellence within the team.

The Essentials:

  • Education: Bachelor’s degree in Data Analytics, Marketing, Statistics, or related field; Master’s degree preferred.
  • Experience: 7+ years of experience in analytics or business intelligence, with 3+ years in a leadership role; healthcare or healthcare marketing experience preferred.
  • Technical Skills: Proficiency in data analysis with at least one coding language  ( SQL, Python, or R preferred), BI platforms (e.g., Tableau, Sisense, Marketing Cloud Intelligence and Power BI), and marketing analytics software such as CRM’s and content management systems.
  • Leadership Skills: Proven ability to manage teams, deliver on complex projects, and communicate effectively with technical and non-technical stakeholders.
  • Industry Knowledge: Understanding of healthcare marketing, audience segmentation, and patient journey analytics is a plus.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

 

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

  • Celebrate and value what makes each of us unique;
  • Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
  • Lead through inclusive work that authentically connects with all consumers and champions health equity for all
  • Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

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