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Senior Manager, Influencer Marketing

New York, New York

Overview

We’re excited to welcome a Senior Manager, Influencer Marketing to the Brooklinen team! Reporting to our Head of Brand Marketing, you’ll lead the evolution of our influencer program into a powerhouse for both brand equity and performance, fueling Brooklinen’s next phase of growth. If you love crafting thoughtful influencer strategies, rolling up your sleeves, and pairing data-driven decisions with deep customer insight, we’d love to hear from you.

What You’ll Own

  • Lead and mentor a passionate, high-performing team of two—supporting their growth and enabling great work.

  • Own the strategy for Brooklinen’s influencer program across paid and organic channels—developing briefs, managing budgets, defining measurement plans, and evolving the program’s structure as we scale.

  • Partner cross-functionally with our Paid and Organic Social teams to unlock the full potential of influencer-led performance (including whitelisting and amplification).

  • Drive reporting and insights to continuously improve performance and ensure positive ROI.

  • Collaborate with the Affiliate team on influencer-driven initiatives through LTK, ShopMy, and related platforms.

  • Own relationships with our celebrity and influencer agencies, including strategy, communication, and execution.

  • Identify and activate partnerships with tastemakers, key opinion leaders, and cultural voices to elevate the Brooklinen brand.

  • Stay ahead of the curve, keeping a close eye on trends, competitors, and emerging platforms to ensure our influencer program remains a category leader.

What Success Looks Like
  • You’ve evolved Brooklinen’s influencer program into a top-performing channel for both brand and performance, with clear structure, strategy, and ROI.
  • Your team is thriving—producing great work and growing under your leadership.
  • Campaigns are well-briefed, thoughtfully measured, and continuously improving through data and insight.
  • You’ve deepened partnerships with celebrity talent, key opinion leaders, and influencer agencies—amplifying Brooklinen’s cultural relevance.
  • You’ve built strong cross-functional relationships with Paid, Organic Social, and Affiliate teams to drive integrated results.
  • You’re seen as a strategic leader—proactive, collaborative, and trusted by senior stakeholders to drive impact and innovation.

We’re Looking for Someone Who Brings

  • 7+ years of experience in influencer marketing (experience with mid-to-large DTC or omnichannel brands is a plus)

  • A successful track record working with high-profile influencers and celebrities

  • 2+ years of people leadership experience and a passion for coaching and growing others

  • Proven ability to manage significant marketing budgets effectively

  • A sharp eye for high-performing content and a deep understanding of what drives resonance

  • Strategic thinking grounded in brand and customer insight—and the ability to translate that into action

  • Strong collaboration and communication skills, including comfort engaging with senior stakeholders

  • Excellent organizational skills and comfort operating in a fast-paced, dynamic environment

  • A can-do attitude and willingness to roll up your sleeves to redesign and scale what comes next

Compensation & Benefits

At Brooklinen, we’re committed to offering a competitive total compensation package, grounded in market data and tailored to our size, stage, industry, and location. The base salary range for this role is $110,000–$121,000.

Our holistic benefits include:

  • Health Benefits – Up to 100% coverage of employee-only medical, dental, and vision premiums

  • Fertility Support – Financial support for all family-building journeys

  • 401(k) with 4% Company Match – Build your future with our employer contribution

  • Commuter Benefits – Pre-tax options to cover the cost of getting to/from work

  • Employee Discount – 40% off Brooklinen products + 25% off for friends & family, plus a bi-annual product allowance

  • Wellness Support – Free One Medical and Talkspace memberships + a $1,000 wellness/lifestyle reimbursement via Joon

  • Parental Leave – 14 weeks of fully paid leave for all new parents

  • Summer Fridays, All Year Long – We wrap up at 3 pm every Friday

  • Generous PTO – Start with 20 vacation days per year, increasing to 25 after 5 years

  • Sabbatical – Take a fully paid one-month sabbatical at your five-year anniversary

  • Hybrid Schedule – Work in-office two days a week during our core days (Tuesday–Thursday); Tuesday is company-wide

  • Remote Flex Weeks – Enjoy Thanksgiving week, the last week of December, and up to 4 additional remote weeks annually (with manager approval)

  • Equity – Competitive equity grants as part of your total comp; we’re happy to discuss more during the process

Why Join Us?

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. The people you work with make all the difference, and we protect this culture fiercely.

We believe hard work and well-being go hand in hand. Here, recharging isn’t just encouraged—it’s essential. Our day starts at 10 a.m., we take real vacations, and we wrap up early on “Summer Fridays” year-round. Time spent connecting with teammates is just as important as time spent unplugging to get a great night’s sleep.

Growth is in our DNA. As the company expands, we’re committed to creating meaningful opportunities for our team to learn, lead, and make an impact.

Hybrid work? Absolutely. Our flexible in-office schedule supports your rhythm, with two in-office days per week and space to collaborate, ideate, or just grab a coffee and vibe.

But don’t just take our word for it—Brooklinen has been named to LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America. We’re just getting started, and we’d love for you to be a part of what’s next.

About Brooklinen

Brooklinen, one of the largest soft goods DTC brands in the U.S., was founded in 2014 with one simple goal: to create happiness at home with products made to be lived in.

While you may know us as “The Internet’s Favorite Sheets,” a decade later, we’re so much more than that. We design with the modern bedroom in mind—a place full of life, where people can show up as themselves, surrounded by products built for comfort and ease. And we stay true to our promise of value by offering premium quality at accessible prices.

Today, our products are available online and in eight retail locations across the U.S.—and our growth is just beginning. With over 100,000 five-star reviews and accolades from Architectural Digest, Good Housekeeping, The New York Times Wirecutter, and more, we’re proud of what we’ve built—and even more excited about what’s to come.

Everyone Is Welcome

We’re committed to building a team that reflects the diverse world we live in—and to fostering a culture where everyone belongs. We’re an equal opportunity employer and encourage applicants from all backgrounds to apply.

Note for recruiting agencies: We oversee all hiring internally and kindly ask that you refrain from submitting candidates unless we’ve established a prior agreement for this role.

#LI-Hybrid #LI-MK

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