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Territory Sales Manager – Sleep Diagnostics
Territory: ND, SD, NE, KS, MN, IA, MO, WI, IL, IN, MI, OH
The Territory Sales Manager – Sleep is responsible for driving growth of Cadwell’s Sleep Diagnostic portfolio (PSG and HSAT) across a large, multi-state region. This role requires a strategic, organized sales professional who excels in conducting high-impact product demonstrations, developing territory-specific business plans, and managing complex travel schedules efficiently. The ideal candidate brings a consultative sales approach and a deep understanding of sleep diagnostics to support customers and drive revenue.
Key Responsibilities:
- Meet or exceed sales goals for assigned Sleep Diagnostic product lines.
- Conduct frequent in-person product demonstrations for prospective clients, including clinicians, technologists, and purchasing stakeholders.
- Develop and execute territory business plans, identifying target accounts and prioritizing travel schedules to maximize face-to-face engagements.
- Maintain a disciplined approach to territory organization, account coverage, and follow-up to ensure consistent activity across all 12 states.
- Collaborate in team-selling efforts with Sales Specialists and other Cadwell divisions to penetrate hospital systems, IDNs, and key opinion leader (KOL) accounts.
- Accurately manage leads and opportunities using CRM tools; maintain clear and timely sales reporting.
- Attend sleep-related trade shows, courses, and regional conventions as approved.
- Provide ongoing customer support and act as a liaison between clients and internal Cadwell teams to address issues and implement feedback.
- Relay customer needs and insights to marketing and product development teams to drive innovation.
- Stay current and confident in the technical performance and competitive positioning of Cadwell’s Sleep Diagnostic solutions.
- Complete other duties as assigned.
Required Qualifications:
- 4+ years of professional sales experience, preferably in medical devices or healthcare technology, with a strong preference for experience in Sleep Diagnostics.
- Clinical sleep experience or equivalent knowledge of PSG and HSAT workflows strongly preferred.
- Proven success in territory management across large, multi-state geographies.
- Demonstrated ability to deliver compelling in-person product demonstrations.
Key Skills:
- Strong organizational skills to manage travel across a broad region while maintaining consistent customer engagement.
- Excellent verbal, written, and presentation skills, especially in clinical or technical settings.
- Ability to assess customer needs and provide consultative solutions.
- Relationship-driven with a commitment to long-term account growth.
- Proficiency with CRM systems and Microsoft Office; familiarity with Windows OS in networked environments is preferred.
- Strategic thinking, problem-solving, and a strong sense of ownership and accountability.
Travel & Work Requirements:
- This is a field-based role requiring approximately 80% travel throughout the assigned territory.
- Must live within reasonable distance of a major airport to support regional travel.
- Requires valid driver’s license and vehicle insurance.
- Ability to lift up to 50 lbs and work flexible hours as needed.
Cadwell Industries, Inc. is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources department at careers@cadwell.com.
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