Social Media Manager

For more than 50 years, Cannondale has been a leading innovator in the cycling world.  As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

The Social Media Manager is owner of Cannondale’s global social media presence. This amazing role is all about social-first content that inspires riders, drives performance, and stays responsive to real-time opportunities, especially during pro-team races and events. In this role, you’ll drive audience growth, engagement, and brand value across key platforms: Instagram, YouTube, Facebook, and TikTok. With a hands-on approach, you’ll shape strategy and content, collaborating closely with teams in Brand, Product, Sports Marketing, and external partners.

Note: This is not a remote position. This role is based in our North American HQ in Wilton, CT. 

How You'll Make an Impact:

• Manage all of Cannondale’s social channels, setting brand standards and driving performance improvements.
• Responsible for strategic social media planning, focusing on both current and future trends. Grow Cannondale’s audience, boost engagement, and identify new opportunities based on changing audience behavior.
• Create and maintain a content calendar that includes brand campaigns, product launches, athlete stories, race coverage, and reactive content.
• Work closely with Brand, Product, and Sports Marketing teams to ensure content meets social media needs. Take a collaborative, solutions-focused approach, serving as both a strategic advisor and hands-on operator.
• Collaborate with Sports Marketing and race teams to ensure timely, high-quality coverage of athletes and race moments, working with photographers, videographers, and team staff to gather content. Manage real-time posting and live updates during key race weekends (weekend work required).
• Streamline content collection, approval, and publishing processes for quick access to the right content. Provide clear guidelines for race coverage and content requests.
• Provide regular performance reports to guide future content and strategy, offering insights on what’s working and areas for improvement.
• Stay updated on emerging trends, platform changes, and competitor activity to ensure Cannondale’s strategy stays relevant.
• Contribute to the success of the company by leading or assisting with additional projects as needed.

What You Bring to the Table:

• 4+ years of hands-on social media management experience for a global consumer brand.
• In-depth knowledge of cycling and outdoor sports culture — a passion for cycling is key, though you don't need to be a pro rider.
• Strong experience with Instagram (including Reels), TikTok, and Facebook, plus familiarity with content creation, scheduling, and reporting tools (e.g., Sprinklr).
• Experience working with creatives, athletes, brand ambassadors, and external partners to create engaging social content.
• Ability to combine creative storytelling with performance-driven optimization, comfortable brainstorming ideas and using data to tell the story.
• Strong organizational and project management skills, including calendar planning, asset management, and content approval workflows.
• Willingness to work weekends and flexible hours during key race events and product launches.
• Bachelor’s degree in marketing, digital media, communications, or a related field preferred.

What we offer: 

• Comprehensive Medical/Prescription/Dental/Vision plans 
• Hybrid work environment 
• Generous Paid Time Off Programs 
• Life & Disability Insurance 
• FSA/HSA/Dependent Care FSA 
• 401k and company match 
• Commuter Incentive Program 
• Volunteer Time Off 
• Voluntary benefits (critical illness, accident, and hospital indemnity insurances) 
• Great discounts on company products 
• Employee Wellness Program 
• EAP benefit 
• Parental Leave program 
• Access to group home and auto insurance 
• A mix of casual yet professional culture 

Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.

About the organization: As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.  

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It’s why we want you to Come Ride With Us – because bikes belong to us all. 

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know. 

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