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Lead Product Marketing Manager - Competitive Intelligence

San Francisco, CA

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on Competitive Intelligence, you'll work to: 

  • Own competitive analysis for the Carta competitor set
  • Anticipate and communicate changes in the competitive landscape
  • Advise on strategic pricing decisions and structure for products, bundles and promotions
  • Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in market
  • Leverage your strong skillset in product analysis, strategy, product marketing, and sales support to produce competitive research, writing, positioning, data analysis and operational support and determine optimized channels and formats for distribution
  • Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
  • Work with GTM/Enablement  to build effective competitive sales strategies and develop optimized assets including product demonstrations, collateral, and comparative positioning on marketing surfaces
  • Collaborate with the Brand team to develop ongoing brand positioning that aligns with competitive market positioning and shifts 
  • Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channels
  • Engage directly with customers to understand and synthesize competitive positioning
  • Leverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
  • Collaborate closely with cross-functional teams, including Product Marketing, Product, Sales, Customer Success and Enablement, to produce insightful POVs and strategic programs to drive success
  • May offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
  • Engage with vendors (eg G2) and analysts (eg Gartner) on Carta positioning in owned/earned channels 
  • Support the delivery of regular insights for company-wide briefings and department specific updates (Town Halls, C-staff meetings, Sales Kickoff, etc) to deliver actionable and impactful insights and recommendations
  • Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partners

The Team You'll Work With

Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The marketing team at Carta is the driving force behind getting products to market - and keeping them there. We love connecting users with products and experiences they love.

As a member of Carta’s marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a GTM product marketer is to bring messaging and positioning to life with customers and prospects. As a product marketer you are an expert on the user and their needs.

About You

A successful Lead Product Marketing Manager for this role would likely have:

  • At least 5 years hands-on in a competitive intelligence role
  • Preferably, SaaS fintech experience
  • Deep experience with distilling complex competitive landscapes into compelling analysis, stories and presentations
  • Strong analytical and critical-thinking skills
  • Executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

  • $176,800 - $208,000 salary in San Francisco, CA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 

Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy. Please note that all official communications from us will come from an @carta.com domain.

 

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