Senior Content Marketing Manager, Enterprise

United States

About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. 

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview

As the Senior Manager, Enterprise Content Marketing, you will be a key leader responsible for developing and executing a global enterprise content strategy that positions Coursera as a leader in the future of learning and work. This role requires you to manage and empower a team of content marketers to produce high-quality, insightful, relevant, and actionable content across the enterprise buyer journey. You'll work closely with marketing and sales stakeholders as well as the Enterprise PR team to align content efforts with business priorities, ensuring our content not only earns audience trust but also accelerates the sales pipeline. You are a creative, motivated, and collaborative individual who values the opportunity to make an impact. The role reports to the Head of Global Communications and is a highly cross-functional position.

Responsibilities

  • Develop a full-funnel content marketing strategy and editorial calendar to drive engagement and leads, accelerate the sales pipeline, and grow global thought leadership 
  • Empower a team of content marketers by setting clear goals, providing strategic guidance, and fostering a collaborative environment
  • Partner with campaign marketing, regional marketing, product marketing, sales, data science, Enterprise PR, brand, and web teams to align content strategy with GTM plans
  • Create a wide range of content assets, including data reports, whitepapers, articles, infographics, videos, and microsites
  • Analyze content performance to inform editorial decisions and demonstrate business impact
  • Act as editorial lead and review all content to ensure it is of the highest editorial quality
  • Be a strategic thinker, constantly exploring new ways to leverage our platform data and third-party partnerships to connect with our audiences

Qualifications

  • 10+ years of experience in content marketing, preferably in a B2B/enterprise environment 
  • Strong background in developing full-funnel content marketing strategy and track record of developing and measuring world-class content assets 
  • Proven experience managing and leading a team and overseeing freelancers or agencies, while also taking ownership of directly producing content
  • Demonstrable understanding of how to use AI-powered tools to improve efficiency and scale content production
  • Ability to design and execute quantitative research using surveys or proprietary data

Nice to haves

  • Understanding of the evolving education landscape and the future of learning
  • Experience using content management tools such as Contentful or Airtable
  • Experience managing team budgets

Compensation 

This role is available in the following US Pay Zones:

Zone 1: $148,580 - $185,725

Zone 2: $142,120 - $177,650

Zone 3: $131,860 - $164,825

Zone 4: $122,740 - $153,425

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

  • US-Z1: Bay Area
  • US-Z2: NYC and Seattle Metro
  • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
  • US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

If this opportunity interests you, you might like these courses on Coursera:

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