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Associate Media Director, Programmatic

New York

As an Associate Media Director, Programmatic, you will lead the development and execution of programmatic media strategies for Tier 2 media, focusing on local and regional markets. You will ensure campaigns are aligned with client goals and objectives, overseeing the setup, trafficking, and optimization of programmatic campaigns across various DSPs, including DV360, The Trade Desk, and others.

You will manage programmatic media buying and digital advertising strategies across multiple channels, with a strong emphasis on activating campaigns in local markets. As the primary point of contact for clients, you will foster relationships, communicate campaign progress, and provide actionable strategic recommendations.

In addition, you will lead and mentor teams, ensuring seamless collaboration with internal business partners and stakeholders. As a programmatic expert, you will drive best practices, continuously optimize campaign performance, and ensure successful execution across all media channels.

You Will:

  • Lead the development and execution of programmatic media strategies for Tier 2 media, with a focus on local and regional markets.
  • Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Yahoo, and Amazon).
  • Manage programmatic media buying and digital advertising strategies across multiple channels, including display, video, and CTV, with a strong emphasis on activating campaigns in local markets.
  • Act as the primary point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations.
  • Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics.
  • Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams.
  • Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels.
  • Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns.
  • Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space.
  • Work with Critical Mass headquarters to execute payment of invoices and pre-bill process

You Have:

  • 6-8 years of media experience, including 3-4 years in programmatic media buying.
  • Strong proficiency in trafficking and reporting, with experience in platforms like DV360, TTD, Google, and Adobe (Amazon and Yahoo are a plus).
  • Oversee year-round Tier 2 media, balancing model mix, sales events, pacing, and troubleshooting issues.
  • Experience managing video campaigns, specifically in CTV and online video marketing; familiarity with Innovid for traffic management is a plus.
  • Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation.
  • Manage DSP campaigns, CTV inventory, and plan for future traffic pushes, ensuring campaigns are aligned with client objectives.
  • Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for Tier 2 markets and local campaigns.
  • Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies.
  • Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges.
  • Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media.
  • Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals.
  • Collaborate with business partners to communicate key business updates, initiatives, and organizational changes effectively.
  • Demonstrate self-awareness/professionalism in all interactions, ensuring that communication style adapts to different audiences and situations.

Nice-to-Have:

  • Experience accessing live broadcast inventory and buying programmatic media within the sports sector.
  • Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$120,000 - $150,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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