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Media Director

Toronto

As the Media Director, you are responsible for the management, leadership and evolution of the media strategy for a key Critical Mass account. We are seeking a dynamic and meticulous Integrated Media Leader to join our team. In this role, you will play a key part in developing and executing holistic media strategies that connect with diverse audiences across multiple channels. Collaborating closely with clients and internal teams, you will ensure that our campaigns deliver measurable results while maintaining a cohesive and consistent message across all touchpoints.

Join our team and contribute to creating innovative, full-funnel connection strategies that drive results for our clients. If you are enthusiastic about connecting brands with audiences through thoughtful, integrated media solutions, we would love to hear from you!

You will:

  • Develop and execute comprehensive 360-degree media plans that incorporate traditional, digital, social, and emerging media platforms.
  • Push for innovation and first-to-market media opportunities to elevate ourselves and our client’s standing amongst consumers and the marketing community.
  • Collaborate with cross-functional teams to build audience-first strategies, ensuring campaigns are tailored to meet client objectives and resonate with target audiences.
  • Conduct research and insights analysis to inform media planning decisions, using data to identify key audience behaviors and media consumption trends.
  • Manage client relationships by serving as a trusted advisor, communicating strategies, campaign performance, and recommendations clearly and effectively.
  • Oversee the end-to-end implementation of media plans, ensuring integration across all channels and alignment with broader marketing strategies.
  • Monitor campaign performance, optimizing media tactics to maximize ROI and achieve client KPIs.
  • Stay up to date on industry trends, emerging platforms, and innovations in media planning and audience engagement to bring fresh ideas to client campaigns.
  • Collaborate with creative, analytics, and account teams to ensure seamless execution and reporting of campaign results.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by management.

You have:

  • Proven experience in media planning and strategy development across multiple channels, including traditional and digital mediums.
  • Strong understanding of audience segmentation, media analytics, and the role of data in shaping campaign strategies.
  • Excellent communication and people skills, with a client-focused approach to building relationships.
  • Ability to manage multiple projects and priorities in a demanding environment.
  • A strategic mind with a passion for delivering impactful, unique campaigns.
  • Familiarity with both proprietary and syndicated media planning tools, research platforms, and analytics software.
  • Strong leadership and interpersonal skills with the ability to inspire and mentor a team.
  • The ability to balance strategic oversight with acting as a practitioner of your craft.
  • Familiarity with activation platforms (DSPs, Social, SEM) is a plus.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Proficiency in MS Office, specifically Excel.
  • Independence and able to work with minimal supervision, maintaining productivity.
  • Flexibility and able to quickly adapt to new situations.

What we offer:

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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