Back to jobs

Demand Generation Manager

California, United States, Colorado, United States, Florida, United States, Georgia, United States, Illinois, United States, Massachusetts, United States, Nevada, United States, New Jersey, United States, New York, United States, North Carolina, United States, Oregon, United States, Pennsylvania, United States, South Carolina, United States, Texas, United States, Virginia, United States, Washington, United States

About Crunchbase

Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.

We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states: 
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington

Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!

Revenue at Crunchbase

As Demand Generation Manager, you will play a key role in driving lead generation efforts and supporting growth for our Crunchbase API and Data Licensing product. You will be responsible for executing and optimizing multi-channel demand generation programs, collaborating closely with the marketing and business development teams to drive pipeline and revenue growth. Your focus will be on top-of-the-funnel activities, including lead generation, nurture campaigns, partnerships, events , and marketing automation. Additionally, you will be responsible for reporting on campaign performance, helping to refine and optimize marketing efforts based on data insights.

What You’ll Do:

  • Campaign Execution: Design, build, and manage multi-channel marketing campaigns (web, chat, email, webinars, and more) aimed at generating high-quality leads from Enterprise sized accounts.
  • Lead Nurturing: Develop and implement lead nurturing workflows to guide prospects through the buyer’s journey, using marketing automation platforms to scale personalized outreach.
  • Paid Media: Partner with Paid Media team to build lead gen campaigns across Google Ads and Linkedin, ensuring effective targeting and messaging that drives quality leads and positive ROAS.
  • Content Strategy: Collaborate with the content team to align marketing assets (whitepapers, case studies, webinars) with demand generation strategies and campaign objectives.
  • Partner Marketing: Work directly with partners to build and execute joint-marketing plans, utilizing campaigns and events to drive pipeline with new and existing customers
  • Event Marketing: Partner with Event Marketing Manager to build lead generation opportunities at in person and virtual events. Help track and hit ROI goals by ensuring event leads convert into qualified opportunities.
  • Data Analysis & Reporting: Assist in tracking key performance metrics (such as conversion rates, pipeline, and MQLs), and create reports to share with the broader marketing team to help optimize campaigns.
  • ABM: build multi-channel ABM campaigns that drive awareness, engagement, and pipeline among priority accounts. Help our business development team define target account lists.

What We’re Looking For:

  • Proven experience with A/B testing, lead scoring, and segmentation and experimentation methodologies.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Experience working with chat (e.g, Drift, Qualified) and ABM tools (e.g, Demandbase, 6sense).
  • Excellent cross team collaboration skills. Have partnered with business development, sales, and RevOps teams in the past.
  • Excellent communication and collaboration skills.
  • Proficient with Google Office Suite and other marketing software tools.
  • Bachelors degree in Marketing, Business, or a related field preferred
  • 3+ years of experience driving enterprise pipeline at a high-growth B2B company. Preferred experience scaling demand for prospects within the following industries: financial services, investment firms, market research or app development.
  • SaaS and/or startup experience is highly desirable.
     
    Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer.
You may also be entitled to receive equity and benefits.

Salary Range

$116,110 - $136,600 USD

What Crunchbase Offers: 

  • Competitive salary and equity
  • Remote first policy
  • Generous Reimbursement policy for learning and development activities
  • Monthly fitness / mental health stipend
  • 14 weeks of fully-paid time off for new parents
  • Flexible Paid Time Off (PTO)
  • Volunteering Paid Time Off
  • Incredible medical, vision and dental benefits for employees and their families
  • 401(k) and Roth plans, and free annual financial adviser check-in
  • Monthly internet stipend
  • Work from home allowance to purchase furniture for your work from home space
  • Matching charity contributions for our Townhall awards
  • A team of creative, transparent entrepreneurs driven to accomplish our mission
At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!
 
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Location *

Crunchbase is a remote-first company. We hire from designated locations across the United States. We require everyone to be within a 2-hour radius from one of these locations and within state lines. Which location(s) would you be located in or open to working from? 

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Crunchbase’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.