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Social Marketing Manager (DOMA)

Los Angeles, CA

About D3: 

D3 is building the world’s first purpose-built blockchain for DomainFi—bringing domain tokenization and DeFi primitives to a massive, rapidly growing $360B+ real-world asset class. We’re revolutionizing how existing and future domain names are owned, traded, and leveraged in the digital economy.

Our elite team is stacked with industry veterans who have spent the last three decades shaping the internet, from pioneering domain name monetization to architecting key internet protocols to launching and running major TLDs like .xyz, .inc, .tv, and .link. With a proven track record of innovation and success, we’re now redefining what’s possible in the domain space.

We recently closed a $25M Series A led by Paradigm - one of the best investors in the industry. This will help fuel our mission to bring domains fully on-chain and unlock new financial possibilities for one of the internet’s most valuable asset classes.

We’re based in Los Angeles, with team members all over the world. We’re looking for driven, talented builders to help build a trillion-dollar DomainFi economy. Join us!

 

Job Overview

D3 is seeking a battle-tested Social Marketing Manager for Doma Protocol who lives and breathes crypto Twitter. You've already scaled social channels for top-tier DeFi protocols or serious infrastructure projects—not just hyped NFT drops or memecoin runs. You understand the difference between building sustainable communities and chasing engagement farming. You know what real builders talk about because you're part of those conversations daily.

This isn't a role for someone learning Web3 social dynamics—we need someone who already has the CT credibility, the network, and the proven playbook. You'll own our social strategy end-to-end, translating complex DomainFi innovation into narratives that resonate with degens, developers, and domain investors alike. You'll work directly with our founders, product, BD, and growth teams to drive campaigns that don't just generate impressions, but convert to actual protocol usage and community activation.

If you've successfully grown a top Web3 project’s Twitter from sub-10k t250k+ followers with high-quality engagement, positioned an infrastructure project for mindshare against entrenched competitors, or navigated a major protocol launch/upgrade through strategic social coordination—we want to talk.

Key Responsibilities

Own the social strategy for Doma Protocol building the future of DNS on-chain

  • Architect and execute Doma's social media playbook across Twitter/X (primary), Discord, Telegram, and LinkedIn
  • Drive narrative positioning that establishes Doma as the definitive voice in DomainFi and DNS tokenization within the broader DeFi and Web3 infrastructure conversations
  • Build sophisticated content strategies that thread the needle between technical depth for builders and accessible narratives for traders and domain investors

Create content that actually moves the needle on CT

  • Ship high-conviction takes, educational threads, product updates, and ecosystem commentary that generates organic reach and quality engagement
  • Collaborate with product and research teams to translate complex protocol mechanics into compelling storylines that resonate with different audience segments (traders, developers, domain investors, institutions)
  • Rapidly respond to market trends, competitor moves, and broader crypto narratives while maintaining authentic brand voice

Scale and activate our community across channels

  • Grow engaged followings from thousands to hundreds of thousands across Twitter, Discord, and Telegram through both organic and strategic growth tactics
  • Foster genuine discussions, identify and elevate community advocates, and orchestrate collaborations with aligned protocols, influencers, and CT personalities
  • Build ambassador and community moderator programs that extend our reach while maintaining quality and brand alignment

Leverage data to optimize everything

  • Track granular metrics beyond vanity numbers—monitor sentiment, conversion paths, community health, and content performance to continuously refine strategy
  • Use tools like Twitter Analytics, Kaito, Dune dashboards, and social listening platforms to identify opportunities and measure campaign effectiveness
  • A/B test messaging, timing, formats, and channels to maximize ROI on every activation

Stay plugged into the meta

  • Maintain deep awareness of DeFi trends, infrastructure narratives, domain market dynamics, and broader crypto cycles
  • Identify and exploit  emerging platforms, distribution channels, partnership opportunities, and campaign angles before they're obvious
  • Build relationships with key CT voices, reporters, analysts, and ecosystem partners to amplify our reach

Qualifications

You've done this before at a Tier-1 project

  • 5+ years leading social and community marketing for Web3 projects, with at least 2-3 years at a notable DeFi protocol, L1/L2, or serious infrastructure project (not consumer NFT/gaming projects)
  • Demonstrable track record scaling social channels to 100k+ highly-engaged followers across Twitter/X, Telegram, Discord, LinkedIn, and other platforms
  • Portfolio of successful protocol launches, major upgrades, partnership announcements, or other high-stakes campaigns you've led social strategy for

You understand the actual crypto ecosystem deeply

  • Native fluency in DeFi mechanics, blockchain infrastructure, tokenomics, and protocol design—you can hold your own in technical conversations with developers
  • Strong familiarity with DAOs, liquidity dynamics, MEV, cross-chain bridges, oracles, and other DeFi primitives
  • You follow the right people on CT, participate in the right Discord servers, and genuinely understand what builders and informed participants care about

You're a storyteller who can actually execute

  • Exceptional writing ability with proven capacity to simplify complex concepts without dumbing them down or sacrificing accuracy
  • Hands-on skills across content formats: copywriting, basic graphic design (Figma/Canva), short-form video editing, meme creation, thread composition
  • Experience managing content calendars, coordinating cross-functional launches, and shipping consistently high-quality output

You're data-informed but not data-paralyzed

  • Comfortable with analytics platforms (Twitter Analytics, Kaito, Dune, Google Analytics) and social management tools (Buffer, Hootsuite, or similar)
  • Track record defining KPIs, measuring campaign performance, and using insights to iterate and improve
  • Balance between qualitative community intuition and quantitative performance metrics

You have the network and credibility

  • Existing relationships with CT influencers, crypto journalists, podcast hosts, and other amplification channels
  • Reputation within Web3 social circles as someone who understands the space and doesn't just spam engagement bait
  • Ability to coordinate with KOLs, manage influencer partnerships, and orchestrate authentic third-party advocacy

Nice to Haves

  • Direct experience with Web3-native social platforms like Farcaster, Lens Protocol, Mirror, or Paragraph
  • Technical understanding of DNS infrastructure, domain registrars, or ENS/domain name systems
  • Experience running paid social campaigns in crypto (Twitter Ads, targeted Discord promotions, influencer budgets)
  • Background coordinating social strategy during token launches, airdrops, or liquidity bootstrapping events
  • Existing audience or personal brand within crypto Twitter that demonstrates your own social credibility
  • Familiarity with domain investing communities and .com/TLD market dynamics
  • Experience with on-chain analytics tools (Dune, Nansen, Flipside) to surface data-driven narratives

 

Why D3, Why Now? 

Ground-Floor Growth, Learning, and Impact: D3 is your chance to dive headfirst into an ultra-early-stage company where every move you make truly matters. You’ll have the opportunity to sharpen your skills, expand your expertise, and shape the foundation of something groundbreaking. Almost everything we’re building today at D3 is “zero-to-one,” meaning you’ll be among the first to craft, refine, and launch key initiatives that define our future success.

Strong, Proven Leadership: At D3, you’ll work alongside industry visionaries who have been there, done that, and are ready to do it again—only bigger. Our leadership team brings veteran industry experience, sharp insights, and a relentless drive to do big things across every function at D3. You’ll gain invaluable mentorship, develop a high-impact mindset, and be challenged to grow in ways you never imagined.

Unique Market Positioning – We’re pioneering at the intersection of internet infrastructure, real-world assets, and blockchain communities, creating solutions that redefine what’s possible in Web3. If you want to push boundaries, solve complex problems, and be part of a team that’s shaping the future of the Internet, D3 is the place to do it.

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