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Director of Paid Acquisition

San Ramon, US

About Dialpad

Ai that means business

Dialpad pioneered the first Ai-powered customer communications platform that now serves as the secure foundation for all Dialpad products. By bringing all conversations together in one place, businesses of all sizes in any industry can instantly unlock the power of Ai to unite people, automate tasks, streamline workflows, collect data-driven insights, and turn conversations into opportunities that drive growth. Supported by notable investors like Andreessen Horowitz, Google Ventures, and ICONIQ, Dialpad is a dynamic force in AI technology with a rapidly expanding presence. Visit dialpad.com to learn more.

Your role

The Director of Paid Acquisition will lead Dialpad’s paid media strategy, focusing on acquiring new customers, and achieving growth and efficiency targets through various paid channels. This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and various ad platforms.

What you’ll do

  • Develop and execute comprehensive global paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline and revenue goals.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA and APAC.
  • Monitor, analyze and report on campaign performance metrics.
  • Lead and mentor a team of performance marketers to achieve business goals.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand.

Skills you’ll bring

  • Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Budget management experience of >$20M.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Dialpad benefits and perks

Benefits, time-off, and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!

Professional development

Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.

For exceptional talent based in California the target base salary range for this position is posted below. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

California Salary Range

$159,500 - $197,167 USD

Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent. 

Compensation and equity
Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work Beautifully, Delight Our Users, and Innovate Continuously to bring our world-class product to life. 

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

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