Performance Marketing Manager – SEM

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

Learn more at diligent.com or follow us on LinkedIn and Facebook

About the Role:

Join the team powering a champion brand’s journey to accelerate revenue growth. Diligent is seeking a Performance Marketing Manager (SEM) to elevate our high-impact search campaigns across Google and Microsoft Ads. In this role, you’ll manage significant annual SEM budgets and play a critical role in driving transformative pipeline growth and revenue across global markets and multiple product lines. Reporting to the Head of Search, you’ll work cross-functionally with global marketing teams—connecting SEO, Brand, Content, Web, Demand Generation, and SEM efforts to build a powerful engine that drives conversions at scale. 

This role is for you if you are: 

• Diligent about creating strategic taxonomy that unlocks scale. 

• Not just privy on changes in the SEM landscape but attacks new opportunities to get ahead of the competition head on. 

• Somebody that thrives when the stakes are at their highest. 

• A lifelong learner with a growth mindset that finds purpose in challenging status quos and setting the bar higher. 

• Bringing deep full stack paid search expertise, with a proven track record of scaling budgets, generating demand, and driving efficiency. 

• Self-motivated and accountable to others, seeking a role where you can push your own limits and take the next step in your career. 

Key Responsibilities: 

Strategy & Campaign Development 

• Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360 that do more than compete — they redefine what high-performance looks like. 

• Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale, pivot quickly, and maintain precision even under intense growth targets. 

• Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans that transform curiosity into pipeline and pipeline into revenue. 

• Lead roadmaps for SEM related ad creative, extensions, and landing page experiments, ensuring every touchpoint is engineered for maximum impact and measurable ROI. 

• Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting to maximize traffic growth and ROI. 

Performance Optimization 

• Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies to keep Diligent dominant – not just competitive. 

• Supercharge our ROAS by attracting higher value prospects by leveraging SA360 and advanced bidding strategies (rules, scripts, portfolio bidding) to optimize toward CPL, CAC, and LTV goals.  

• Monitor and refine performance across audiences, devices, and geographies to drive outcomes efficiently and scale spend with precision. 

• Conduct incrementality tests and lift studies to measure true channel impact and inform scaling decisions. 

• Build and maintain dashboards (Looker, GA4, Tableau) to give leadership real-time performance visibility. 
• Improve campaign elasticity and find spend-performance equilibrium by stress-testing budgets, bids, and audiences to identify scaling points where incremental investment drives optimal ROI without diminishing returns. 

Qualifications: 

• 3–5 years of marketing experience with a strong focus on paid search, preferably in B2B SaaS. 

• Proven success growing annual SEM budgets with measurable ROI – and can speak to how you did it. 

• Expertise in optimizing campaign taxonomy across multiple business units and geographies. 

• Hands-on proficiency with Google Ads, Microsoft Ads, and SA360, including portfolio bidding and automation. 

• Strong analytical and reporting skills with tools like Looker, GA4, Tableau, and spreadsheets. 

• Familiarity with Salesforce, Tableau, and attribution modeling. 

• Experience working with agencies or teams and collaborating across marketing, sales, and operations teams. 

Top candidates will have:  

• 3–5 years of direct full-stack experience managing global, multi-product SA360 accounts with high budgets. 

• Experience leveraging agentic AI tools to automate workflows, accelerate insights, and amplify impact, freeing up time for higher-value strategic work. 

• Familiarity with governance, risk, and compliance (GRC) domains including enterprise risk management (ERM), market disclosure obligations (MDO), and adjacent areas like ESG, audit, and board governance to effectively align SEM campaigns with Diligent’s solutions and buyer priorities. 

• An unwavering commitment to competing with a winning mentality. 

 

What Diligent Offers You 

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C.,  London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.   To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

 

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.}

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