Lifecycle Marketing Manager

Overview: 

Dorsia’s mission is to transform the economy and experience of hospitality through technology. We are revolutionizing the way people experience dining & hospitality by leveraging cutting-edge technology to offer exclusive restaurant reservations and VIP experiences. Join us as we continue to expand our footprint and reshape the hospitality industry.

We believe that restaurants are rockstars, chefs are artists, and we celebrate and build for this community and their patrons with sustained and hungry passion. Unlike existing dining reservation systems, Dorsia leverages a unique supply and demand pricing model to offer hard-to-book reservations for a guaranteed minimum spend. For restaurants, we optimize revenue by providing a reliable customer base, reducing no-shows and cancellations, and unlocking access to actionable diner insights and marketing support. For our members, we remove the hassle & frustration of securing that perfect reservation

Position Overview: We are looking for a talented and strategic Lifecycle Marketing Manager to join our marketing team at Dorsia. This position is responsible for developing and executing marketing strategies that engage, retain, and nurture our members throughout their journey with Dorsia. You will play a critical role in driving member loyalty, increasing lifetime value, and ensuring our members and users are continuously delighted by their Dorsia experience. This position works closely with marketing automation, product and creative departments. This position is fully on-site in either our NYC or Miami office. 

Key Responsibilities:

• Develop and Execute Lifecycle Campaigns: Create and manage comprehensive lifecycle marketing calendar that span the entire member journey, from onboarding and engagement to retention and reactivation. Utilize email, SMS, push notifications, and other channels to reach our target audience.
• Member Segmentation: Leverage data insights to segment Dorsia’s member base, tailoring messaging and offers that resonate with different member personas and behaviors.
• Cross-Functional Collaboration: Partner closely with Product, Business Partner, Design, and Creative teams to ensure lifecycle marketing efforts are aligned with Dorsia’s brand values and business objectives. 
• Retention Strategy: Develop and execute strategies to reduce churn and deepen member engagement, including loyalty initiatives, nomination programs, and win-back efforts.
• Budget Management: Effectively manage lifecycle marketing budgets, ensuring resources are allocated to maximize impact and align with Dorsia’s overall goals.
• Brand & Communication Strategy: Ensure all campaigns underscore the Dorsia USP, forwarding Dorsia’s mission & brand. 
• Data Analysis and Reporting: Track and analyze the performance of lifecycle campaigns, making data-driven decisions to optimize strategies and enhance campaign ROI. 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in lifecycle, CRM, or email marketing, ideally within the luxury, hospitality, or tech industries.
• Strong understanding of marketing automation platforms, experience with Braze preferred.
• Proficiency in data analysis with experience using tools like Looker & Excel. 
• Excellent project management skills with the ability to execute and manage multiple initiatives simultaneously.
• Exceptional copywriting and communication skills, with a keen attention to detail and an understanding of luxury brand messaging.
• Collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
• Experience with member segmentation, journey mapping, and retention strategies.
• A passion for exceptional dining experiences and a commitment to enhancing the Dorsia member experience.

Our Core Values

Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.

Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond. 

Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings. 

Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make. 

Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.

Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride. 

Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.