Product Marketing Lead

About Durable 

Our mission at Durable is to make owning a business easier than having a job.

Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category.

What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems.

You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Since launching in late 2022, over 5 million websites have been built with our AI powered website builder. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast.

Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

What You’ll Do

As a Product Marketing Lead at Durable, you’ll play a critical role in bridging product, marketing, and customer insights to shape our product roadmap and drive growth. You’ll develop and lead go-to-market strategies, communicate product value clearly and compellingly, and champion the voice of the customer across the organization.

You’ll share customer stories, run email marketing campaigns, manage partnerships, drive user feedback, write copy, launch products, announce features, manage incident comms and grow product adoption.

We’re hiring across multiple teams and levels, and we’ll work with you throughout the interview process to find the best fit.

Key Responsibilities

• Craft compelling messaging and positioning for new and existing features
• Translate complex product capabilities into clear, customer-centric narratives
• Partner with Product to shape roadmap priorities based on user insights
• Plan and execute product launches, email campaigns, content initiatives, and partnership activations
• Write clear, engaging copy across channels—from landing pages to in-app comms
• Deeply understand our users: their motivations, challenges, and behaviors
• Gather and analyze customer feedback to uncover opportunities and validate decisions
• Use AI tools to prototype ideas, enhance messaging, and refine strategy
• Partner with Product, Engineering, Design, and Leadership to align product direction with market needs
• Coordinate across internal teams and external stakeholders to ensure consistent messaging and strong execution
• Measure the impact of marketing programs and campaigns
• Optimize performance using data-driven insights and iterative testing
• Manage budgets and track ROI across initiatives

What we’re looking for

Minimum requirements 

• Proven experience in product marketing, ideally in a startup or fast-paced environment
• Strong storytelling and communication skills—written and verbal
• Data-savvy with the ability to uncover insights and translate them into action
• Strategic thinker with a bias toward execution
• Comfortable working autonomously in an evolving, high-growth environment
• Collaborative, adaptable, and able to influence across teams
• Deep curiosity and creativity—especially about AI and the future of work

Preferred qualifications

• Experience leading Product Marketing at a high-growth startup
• Track record of launching successful products from 0→1
• Background in marketing AI-powered tools or platforms

Why Join Us? 

At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

• Hybrid Flexibility & Gastown HQ: Our well-stocked Vancouver office offers stunning views of the North Shore, and while we value in-person collaboration, you're free to work from home when you need to. Thursdays are our in-office anchor day. 
• Comprehensive Benefits: Extended health and dental coverage to support your well-being.
• Professional Development: We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team Events: Connect with your colleagues through retreats and team-building activities.
• Equipment: Start strong with a company-provided laptop and the tools you need to succeed.
• Flexible Time Off: Take the time you need with no hard limit—we simply ask for responsibility and good communication.

Location 

This role will be hybrid, based in Vancouver. 

Salary Range:

CA$160,000 - 275,000