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Director of Member Growth, Activation

Chicago - Hybrid (in office 3x per week); Dallas, TX - Hybrid (3x in office/week); New York, New York, United States; Vancouver - Hybrid (3x in office/week)

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. 

About You:

  • You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. 
  • INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
  • You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas. 
  • You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
  • Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear. 
  • You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life. 

 

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

 

Lantern is on a mission to transform how people access specialty care — connecting members to top-performing surgeons, oncologists, and infusion therapy providers when they need it most. As Director of Member Growth and Activation, you will own the strategies and programs that drive member awareness, engagement, and utilization across Lantern's growing book of business. This is a high-impact, cross-functional role at the intersection of member experience, data-driven marketing, and health benefits — one that directly shapes the number of lives Lantern touches. 

In this role, you will partner closely with Client Success, Creative, Product, Analytics, and Member Care teams to design and execute activation campaigns that move members from benefit awareness to active engagement. You will be responsible for identifying growth opportunities across Lantern's employer and health plan client base, building scalable playbooks for new client launches, and continuously optimizing the member growth channels and tactics to increase awareness of and engagement with Lantern's surgery, cancer, and infusion care solutions. This is an opportunity to make a measurable difference in the health outcomes and financial well-being of millions of Americans. 

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

  • Own and drive member activation and engagement metrics across Lantern's full client portfolio, including surgery, oncology, and infusion therapy lines of business
  • Develop and execute multi-channel member engagement strategies (email, SMS, direct mail, employer communications, digital) to increase awareness and member response rates
  • Build and manage scalable onboarding and launch playbooks for new employer and health plan clients, ensuring fast time-to-activation for newly eligible members
  • Partner with Client Success & internal Marketing teams to identify opportunities within existing accounts to improve member engagement and deepen program penetration
  • Use data and analytics to segment member populations, identify high-opportunity cohorts, and personalize activation outreach for maximum impact
  • Collaborate with the Marketing team to develop compelling member-facing content and campaigns that clearly communicate the value of Lantern's benefits
  • Lead A/B testing and experimentation programs to continuously improve engagement rates, conversion, and member satisfaction
  • Establish and track KPIs for member growth and activation, delivering regular reporting and insights to senior leadership and key stakeholders
  • Manage a growing budget across channels to ensure strong CAC management and ensuring strong incrementality and ROI
  • Identify, test, and scale new channels and tactics to drive member adoption of their Lantern benefits 

Requirements:

  • 8+ years of experience in growth marketing, performance marketing, lifecycle marketing or a related growth/marketing function
  • 3+ years in a leadership or director-level role with responsibility for strategy, team management, and measurable business outcomes
  • Demonstrated track record of building and scaling member or consumer engagement programs - healthcare, benefits, or related industry experience is helpful, but not required
  • Strong analytical skills with the ability to translate data into actionable strategies
  • Experience with CRM platforms, marketing automation tools, and BI tools
  • Proven ability to collaborate across functions — including client-facing teams, marketing, product, and analytics stakeholders
  • Experience owning and driving performance marketing across multiple channels — including email, SMS, paid digital, direct mail, and in-app communications — with a strong understanding of channel mix optimization and audience targeting
  • Demonstrated experience managing marketing budgets and optimizing against member acquisition and activation metrics, including cost per acquisition (CAC), conversion rates, incrementality measurement, and return on program investment
  • Exceptional written and verbal communication skills, including experience developing member-facing content and presenting to executive and client audiences 

Strong Candidates will:

  • Be intellectually curious: Experience with consumer behavior frameworks and applying them to customer adoption and awareness challenges
  • Have a bias toward testing, measurement, and incrementality – you want to test everything and constantly work to find a better way to reach customers
  • Be comfortable operating in a fast-paced, high-growth environment with evolving priorities and a bias toward action
  • Possess strong instincts for member empathy — an ability to translate complex clinical and benefits information into clear, accessible, motivating messaging
  • Data fluency: ability to build and interpret dashboards, run cohort analyses, and develop performance benchmarks without heavy reliance on a data team
  • Experience with multi-stakeholder ecosystems and an understanding of how member to drive clear marketing strategy and alignment across the organization
  • A collaborative, low-ego leadership style with a passion for Lantern's mission to make excellent specialty care accessible to every member  

 Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave

 

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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