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Digital Marketing Lead

London, England, United Kingdom

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

What we have achieved so far

🚀 Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

🌍 Built a team of approaching 500 Eucalypts in 6 countries (🇦🇺🇬🇧🇩🇪🇯🇵🇵🇭🇿🇦) consisting of medical practitioners, engineers, operators and many more functions!

💰 Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

🇬🇧 In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globally!

… and we’re just getting started! Read more about our mission to change healthcare here.

What’s Next?

In the UK we are continuing to grow with ambitions to triple our business by the end of the year!

To achieve this, we are continuously building our team of dedicated professionals who are passionate about healthcare, willing to work hard, and committed to investing in others through direct and honest feedback. This collaborative and proactive approach enables us to make impactful changes, improving the health of millions of patients globally.

About The Work

We’re looking for a savvy Digital Marketing Lead to fuel the next chapter of growth for our team. You will own and manage a multiple 6-figure budget, and guide our in-house creative team to maximise the efficiency of our spend. We believe exceptional performance marketing is equal parts savvy media buying, creative talent & analytics and you will be at the forefront of this intersection. We are seeking an English speaker and writer to support our creative teams to move quickly, constantly try new ways in and scale what’s working into more complex initiatives. We are a young company with experimentation as part of our DNA. We frequently iterate to conviction with a strong hypotheses-led culture.

The whole company sets quarterly OKRs and has the ability to rapidly shift gears in response to new insights, or changing market conditions in order to deliver on our company-wide objectives. It is critical for us that you share these philosophies, are adaptable to change and comfortable with solving for ambiguity. We don’t just talk about customer-centricity, “patient first” is a core company value and we work closely across our marketing, product, medical support and clinical teams to deliver high-quality health care to our patients.

In 2024, we have ambitious plans to expand our operations further in the UK with the core objective of levelling up our core healthcare infrastructure, investing in greater personalisation and delivering higher touch services and support for sustained health outcomes.

Join us to be a critical part of our growth journey in the UK ! 

Forget the agency world:
  • We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making an impact from Day 1.
  • You'll make an insane amount of work. 3 months at Eucalyptus equals a years worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60 page brand strategy docs.
  • Make work that benefits society - we are not selling Ferrari sports cars or Adidas shoes. All of our brands have an immensely positive impact on our patients’ health & confidence.
  • Have your work judged by its effectiveness, not some washed out ECD at Cannes
  • Working at Eucalyptus you’ll be heavily involved in not just the production of work, but also in helping to measure its success once it's live.
  • You’ll have ownership of a larger part of the creative process at Eucalyptus. Your execution won’t be limited to work that comes directly from briefs. If you’ve got ideas that you think would work in certain mediums, we’ll make it come to life.

As a Digital Marketing Lead at Eucalyptus, you will (responsibilities):

  • Manage and optimise paid media campaigns for Facebook, Google Search, YouTube, TikTok (and more, wherever we need to be, we’ll be)
  • Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements
  • Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team
  • Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes
  • Leverage data, patient insights, and industry trends to write and manage creative briefs
  • Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company

About You (skills)

  • Communicate fluently in English (bonus - if you’re proficient in other European languages such as German)
  • 4+ years experience in a performance marketing role or similar
  • Experience running efficient paid media campaigns across Meta, Google, YouTube, and TikTok
  • Proven track record of growing conversion volume within CAC targets
  • Experience collaborating with creative teams to turn ideas into high-performing outputs
  • Ability to clearly communicate results, key findings, and areas of opportunities
  • Derive key insights from analytics platforms like Google Analytics & Ad Reporting
  • Understand the basics of attribution modelling to measure channel uplift
  • Strong believer that creative is a key driver for performance, and understands best practice for grabbing attention across channels
  • Familiarity with German and European consumer markets, knowledge of healthcare systems would be a plus.

So, why join Eucalyptus?

  • Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
  • You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
  • You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
  • We also offer a range of benefits including
    • Your own stake in the business with our employee options program
    • A monthly wellness allowance, for you to spend on whatever wellness means to you
    • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
    • 25 days holiday + bank holidays with an enhanced parental leave policy
    • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
    • Your own MacBook and more!
  • Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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