UX Growth Designer

Role Highlights

Are you a UX Designer with a focus on Growth, who thrives at the intersection of conversion craft, experimentation, and business impact?

Our team designs experiences that engage, convert, and retain users while advancing our mission to make the internet more private and secure. Guided by data, behavioural insight, and cross-functional collaboration, we craft performance-focused user journeys across web, in-product monetization surfaces, and emerging AI-powered channels. We are never satisfied with the status quo.

As the UX Growth Designer, you will own the conversion-critical touchpoints that sit between a user's first impression and their decision to subscribe — bringing strong craft and CRO thinking to monetization challenges, building frameworks that enable rapid experimentation, and working closely with product, marketing, engineering, and data teams to turn user understanding into confident purchase decisions.

What you’ll do

• Lead end-to-end conversion-driven design: Create and optimize consumer-facing monetization surfaces: pricing pages, subscription flows, upgrade prompts, paywalls, and checkout experiences.
• Own top-of-funnel and conversion-critical touchpoints: landing pages, onboarding flows, and campaign experiments — with a focus on measurable performance outcomes.
• Design and execute A/B tests: Develop hypotheses, create test variants, and analyze performance to validate UX and conversion insights.
• Build and evolve design frameworks and templates that enable rapid, consistent experimentation across web and in-product channels.
• Create well-converting user experiences for the web: Apply strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless user journeys.
• Collaborate cross-functionally: Work closely with product, marketing, engineering, data, affiliate, and content teams to align design solutions with both user needs and business objectives.
• Understand our users and competitors: Maintain a deep understanding of our customers’ motivations and market context to inform design decisions that balance user experience with commercial goals.
• Produce high-quality UX deliverables: Create detailed mockups, flows, and presentations to communicate design intent and secure stakeholder alignment.
• Manage and evolve the design system: Ensure design consistency across components, tokens, and documentation, while supporting requests from the broader design and development teams.
• Continuously improve the website experience: Translate consumer behaviour data, pricing analytics, and usability research into design solutions that reduce friction and drive confident purchase decisions.
• Use AI tools to accelerate prototyping, personalization, and experiment validation — and help establish best practices across the team.

What you’ll need

Qualifications

• A portfolio demonstrating high-quality CRO, Growth, and UX work with clear evidence of impact on business metrics — conversion, retention, or lifetime value
• Proven experience in conversion-focused UX and web design for marketing, product, or e-commerce environments
• Strong visual craft — typography, hierarchy, colour, and composition — applied to designs that are both polished and high-performing
• Expertise in A/B testing, experiment design, and UX optimization workflows
• Solid understanding of UX psychology, growth experimentation, and conversion optimization principles
• Experience producing UX documentation — wireframes, mockups, prototypes, and flows — to communicate design intent and secure stakeholder alignment
• Hands-on experience managing or contributing to design systems, ensuring consistency across components and tokens
• Comfort working cross-functionally with product, marketing, engineering, and content teams
• Proficiency in Figma; familiarity with Adobe Creative Suite, Framer, or similar tools

Attributes

• Strategic and analytical: you approach design with a data-informed mindset and a focus on outcomes
• Proactive and adaptable: you thrive in fast-paced environments and balance multiple projects without sacrificing quality
• A clear communicator: you work well across disciplines and articulate your design rationale confidently
• Detail-oriented: you take pride in polished, pixel-perfect execution
• Curious and growth-minded: you embrace feedback and continuously look for ways to improve both design and process

What we offer

• Challenging work in a fun and collaborative environment
• Attractive compensation and time-off benefits
• Spacious open-concept and centrally located offices
• Full-time employment with flexible working hours
• Fully stocked pantry with breakfast foods, fresh fruit, and snacks
• Team lunches and company events every quarter
• Multicultural teams represented by 30+ nationalities in offices around the world

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.