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Retail General Manager - University of Wisconsin Team Store

Madison, WI, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the General Manager will play a critical role in driving retail location performance, fan engagement, and operational excellence.

ROLE OVERVIEW

The General Manager is responsible for the overall success of assigned retail location(s), including sales performance, profitability, fan engagement, promotional execution, special events, and day-to-day operations. Reporting to the Regional Director, the General Manager works a rotating full-time schedule, including days, nights, weekends, holidays, game days, and extended hours during special events as business needs require. The General Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

  • Serves as the primary liaison between Team Partners and Fanatics business partners, ensuring effective communication, alignment, and issue resolution.
  • Builds strong cross-functional partnerships to drive alignment, collaboration, and business results.
  • Develops and presents business strategies and performance updates to Retail Leadership, Team Partners, and cross-functional business partners.

People Leadership:

  • Recruits, develops, and retains high-performing talent while fostering a culture of accountability, engagement, and inclusion.
  • Creates and maintains succession plans in partnership with Human Resources and the Regional Director to support talent development and organizational growth.
  • Provides ongoing coaching, feedback, and performance management to maximize individual and team effectiveness.

Fan & Customer Impact (Obsessed with Fans)

  • Sets and maintains the highest standards of fan experience, ensuring every interaction reflects the Fanatics brand and strengthens fan loyalty.
  • Leverages customer feedback, business insights, and market trends to continuously enhance the fan experience and drive engagement.
  • Champions an inclusive workplace where diversity, equity, and individual differences are valued and leveraged to achieve business goals.
  • Ensures effective leadership coverage by appropriately delegating Manager on Duty responsibilities and empowering leadership team members.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

  • Analyzes key performance indicators, operational metrics, and P&L results to identify opportunities, mitigate risks, and implement initiatives that improve performance.
  • Leverages data and automation to identify business trends and continuously improve operational efficiency and fan outcomes.
  • Embeds Fanatics values into daily operations, decision-making, and team leadership practices.
  • Develops and executes strategic plans that support company objectives and business growth.

Ownership & Execution (Determined & Relentless Mindset)

  • Drives operational excellence across assigned retail location(s), maintaining accountability for sales performance, profitability, and day-to-day operations.
  • Identifies and acts on business opportunities by analyzing financial results, operational metrics, and market trends.
  • Provides insights on sales performance, operational efficiency, inventory productivity, and fan feedback to Retail Leadership and business partners.
  • Manages a rotating full-time schedule, including days, nights, weekends, holidays, game days, and extended hours to meet business needs.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

  • Apply AI and technology to improve efficiency, quality, and outcomes
  • Use data and digital tools to inform decisions and enhance performance
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working
  • Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

  • Minimum 5 years of retail management experience, preferably in a flagship, high-volume, or high-profile retail environment.
  • Proven experience leading and developing teams of both exempt and non-exempt employees.
  • Strong retail business acumen, including financial management, budgeting, and P&L accountability.
  • Demonstrated ability to identify business trends and partner cross-functionally to develop and execute strategies that drive sales, profitability, and operational results.
  • Strong understanding of consumer and fan behavior, with the ability to align business decisions to market trends and customer needs.
  • Commitment to fostering an inclusive workplace culture that supports employee development, engagement, and constructive conflict resolution.

WORK LOCATION

On-site: Your work location will be onsite in Madison, WI

 

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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