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Specialist eMarketing, SEM

San Mateo, CA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

Fanatics Commerce is seeking an experienced eMarketing Specialist to join our digital marketing team with a specific focus on paid search, including Google and Bing campaign management, shopping campaigns, and keyword-based advertising methodologies. The ideal candidate brings 1–2 years of hands-on paid search experience, strong analytical capabilities, and an entrepreneurial mindset that thrives in a fast-paced, data-driven environment — with a passion for sports as a plus. The eMarketing Specialist, Paid Search delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

  • Partner closely with cross-functional digital marketing teammates, technology partners, and stakeholders to align paid search strategies with broader business objectives and upcoming campaign priorities.
  • Collaborate with Google, Bing, and third-party technology partners to surface new features, beta opportunities, and industry advancements that strengthen the team's capabilities.
  • Contribute insights on paid search trends and performance learnings to elevate the knowledge and effectiveness of the wider digital marketing team.

Fan & Customer Impact (Obsessed with Fans)

  • Create and launch new paid search campaigns supporting live events, new partner onboarding, and product launches and drops to ensure fans can discover and purchase merchandise at every key moment.
  • Ensure all campaigns are structured for optimal performance and tracking across the Fanatics Commerce portfolio, delivering a seamless and relevant experience for fans.
  • Monitor campaign performance and translate data insights into compelling marketing narratives that communicate results and fan engagement trends clearly to stakeholders.
  • Support major sporting events — including College National Championships, Super Bowl, Stanley Cup, and others — with timely campaign launches outside of standard business hours as needed.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

  • Analyze large sets of keyword and campaign data to identify trends, inefficiencies, and opportunities, translating findings into actionable and measurable business outcomes.
  • Stay current on the latest PPC industry developments, automated bid strategies, and emerging best practices to continuously evolve campaign approaches.
  • Identify and improve campaign processes and tracking configurations to enhance reporting accuracy and operational efficiency.
  • Apply SQL and quantitative analytic methods to deepen data analysis and support more sophisticated, insight-driven decision-making.

Ownership & Execution (Determined & Relentless Mindset)

  • Own day-to-day monitoring and optimization of PPC campaigns, providing timely insights and recommendations based on performance results.
  • Contribute to budget planning and spending decisions, ensuring campaigns are aligned with evolving business objectives and deliver strong return on investment.
  • Manage multiple concurrent campaigns with a high degree of organization, attention to detail, and accountability for results.
  • Maintain rigorous standards for campaign setup, reporting integrity, and tracking accuracy across the entire paid search portfolio.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

  • Apply AI and technology to improve efficiency, quality, and outcomes
  • Use data and digital tools to inform decisions and enhance performance
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working
  • Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

  • 1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, including shopping campaigns and keyword-based advertising methodologies.
  • Experience managing automated bid strategies and other automated practices within the digital marketing space.
  • Strong quantitative and analytical skills, with demonstrated ability to interpret large data sets and translate insights into actionable recommendations using scientific analytic methods.
  • High proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint, for business reporting and stakeholder communication.
  • SQL familiarity highly preferred; comfort working with data platforms and digital marketing tools.
  • Up to date on the latest PPC industry trends, developments, and platform innovations from Google and Bing.
  • Exceedingly detail-oriented with the ability to manage multiple campaigns and priorities concurrently in a fast-paced environment, including flexibility to support major sporting event launches outside of standard business hours.

Education:

  • Bachelor's degree preferred.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in San Mateo, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week. 

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$77,500 - $95,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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