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Senior eMarketing Specialist – Paid Media

San Mateo, CA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Senior eMarketing Specialist will play a critical role in accelerating paid media performance for Fanatics Authentic's collectibles and memorabilia business.

ROLE OVERVIEW

The Senior eMarketing Specialist will drive digital marketing across paid search, shopping, social, and Amazon channels in direct support of Fanatics Authentic, a fast-growing, high-visibility collectibles and memorabilia business closely tied to product drops, athlete demand, and real-time sports moments. This is a hands-on, campaign-ownership role requiring deep in-platform expertise, strong analytical capability, and the agility to optimize spend quickly in response to launches and live sports events. The Senior eMarketing Specialist delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

  • Collaborate cross-functionally with product, analytics, and creative teams to align campaign execution with business priorities and product launch calendars.
  • Partner with internal stakeholders to translate business goals for Fanatics Authentic into clear paid media strategies and channel-level plans.
  • Contribute to a team culture of shared learning by documenting test results, surfacing insights, and helping elevate collective capability across the digital marketing team.

Fan & Customer Impact (Obsessed with Fans)

  • Develop and execute campaigns that connect fans with the collectibles and memorabilia they care about most, especially around high-demand product drops and marquee sports moments.
  • Ensure campaign creative, targeting, and messaging are relevant and compelling to the fan audiences most likely to engage with Fanatics Authentic products.
  • Monitor campaign performance in real time and make rapid adjustments to maximize fan reach and conversion during limited-release and time-sensitive events.
  • Translate performance data into clear, actionable insights that improve how the business delivers value to fans across digital touchpoints.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

  • Introduce new approaches to paid media within the collectibles and memorabilia category, identifying opportunities to expand channel presence and improve existing processes.
  • Design and execute structured tests across creative, targeting, bidding strategies, and campaign architecture to surface scalable improvements.
  • Identify underperforming areas of spend and develop data-driven recommendations to reallocate budget toward higher-return opportunities.
  • Bring forward innovative ideas that help evolve how paid media operates across the Fanatics Commerce business.

Ownership & Execution (Determined & Relentless Mindset)

  • Own paid campaigns end-to-end across Google (Search, Shopping, PMAX), Meta, Amazon, and additional channels — including setup, optimization, and budget management.
  • Manage budget allocation and spend pacing based on performance signals, product priorities, and key sports and cultural events.
  • Maintain campaign readiness ahead of product launches and drops, ensuring flawless execution under tight timelines and shifting priorities.
  • Operate with a strong attention to detail and a continuous improvement mindset, consistently turning data into decisions that drive measurable business outcomes.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

  • Apply AI and technology to improve efficiency, quality, and outcomes
  • Use data and digital tools to inform decisions and enhance performance
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working
  • Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

  • 3+ years of hands-on experience running paid media campaigns, with direct ownership of campaign setup, optimization, and budget management — not limited to reporting or coordination.
  • Demonstrated in-platform experience across Google Ads (Search, Shopping, PMAX), Amazon Ads, and paid social platforms such as Meta.
  • Strong command of core performance metrics including ROAS, CPA, CVR, and revenue impact, with the ability to use these metrics to drive real-time decisions.
  • Proven ability to manage spend across multiple channels simultaneously, reallocating budget quickly in response to performance data and shifting business priorities.
  • Comfort operating in a fast-paced, event-driven environment where campaigns require quick adjustments tied to product launches, drops, and live sports moments.
  • Strong analytical mindset with the ability to work with large data sets, identify trends, and translate findings into clear, actionable recommendations.
  • Nice to have: experience in ecommerce or DTC environments; exposure to YouTube or additional paid channels; familiarity with SQL or deeper data analysis tools; genuine interest in sports, memorabilia, and fan culture.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in San Mateo, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$96,250 - $120,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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