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Manager, VIP GTM

New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

ABOUT THE ROLE

Fanatics Betting and Gaming is hiring a Manager, VIP GTM to serve as the connective tissue between VIP Ops and everything happening across the business. This role reports directly to the Senior Director of VIP Strategy and Growth and sits at the intersection of promotions, events, loyalty, gifting, and customer feedback.

You will own the full picture of what is available, upcoming, and relevant for VIP customers across OSB, Casino, the Fanatics ONE loyalty program, and the broader Fanatics ecosystem, down to the customer level, not just the calendar level. The job is not just awareness. It is active ideation, cross-functional partnership, and translating everything you know into clear signals the account management and acquisition teams can act on.

This role is the aggregation and communication layer across these teams, not a substitute for their planning or execution. You compile, clarify, and distribute what other teams build. You do not run events, build promotions, or manage gifting logistics.

KEY RESPONSIBILITIES

  • Own the full promotional calendar across OSB and Casino: know what is live, upcoming, and in planning at all times, and be an active voice in ideation for new promotions, especially those tied to Fanatics ONE
  • Maintain customer-level visibility into promotions: which customers are receiving which offers, what triggered eligibility (inactivity, REI status, blanket promo, etc.), and get that visibility to AMs before or at launch, not after
  • Serve as the point of contact when a promotion fails to pay out or has a widespread issue, proactively flagging it to AMs so client communications stay ahead of escalations instead of reacting to them
  • Maintain a consolidated, forward-looking events calendar sourced from the events team, with clear ownership and approval thresholds per event, including what a host can greenlight independently versus what needs management sign-off
  • Compile eligible customer criteria and lists for upcoming events based on plans set by the events team, and produce event fact sheets and host talking points so AM messaging is consistent and complete. This role does not own event planning, logistics, or day-of execution
  • Partner with the gifting team to proactively surface data or eligibility gaps (KYC, address, etc.) before they block a fulfillment, and give AMs visibility into gifting campaigns before launch
  • Serve as the primary VIP partner for Fanatics ONE benefits and the TLC business, always knowing what is coming and how it applies to VIP customers
  • Own a single source of truth for VIP-relevant announcements across promotions, events, and gifting, replacing the current scatter across multiple Slack channels
  • Translate all of the above into clear signals for account management and acquisition: identify what hosts should be amplifying and what can serve as a hook to drive deeper customer engagement
  • Own VIP customer feedback operations: design and refine surveys with the customer research team, analyze results, stand up an AM host NPS program, and formalize the process for collecting and routing AM feedback to the broader business

QUALIFICATIONS

  • 3 to 5 years in a GTM, product marketing, loyalty, or cross-functional strategy role, preferably in sports, gaming, or entertainment
  • Strong operator who can manage a wide surface area without dropping threads. You track everything and nothing falls through the cracks
  • Clear communicator who can synthesize complex inputs into a simple, actionable brief
  • Experience working across multiple internal stakeholders with different priorities and timelines
  • Comfortable in ambiguity. You build structure where none exists
  • Analytical enough to read data and survey results and draw conclusions, not just report findings
  • Proactive ideation instinct. You come with ideas, not just updates
  • Familiarity with the host or AM workflow a plus
  • High energy, low ego, no excuses

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

 

 

Salary Range

$120,000 - $150,000 USD

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