Back to jobs

Senior Brand Marketing Manager

New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

Overview

At Fanatics, we're building the leading global digital sports platform, connecting fans across commerce, collectibles, betting & gaming, live events, and digital experiences. The Fan Ecosystem team sits at the center of that vision, driving strategies that deepen customer engagement, increase lifetime value, and create seamless experiences across the entire Fanatics portfolio.

We are seeking a Senior Brand Marketing Manager, Fanatics App to lead the development and execution of integrated brand marketing initiatives that elevate the Fanatics brand and accelerate adoption of Fanatics' enterprise-wide products and programs. This role will serve as a strategic marketing partner across multiple business units, developing campaigns that strengthen customer affinity, drive awareness, and reinforce the value of the Fanatics ecosystem.

Reporting into the Senior Director of Fanatics App Brand Marketing, you'll collaborate with cross-functional teams across Marketing, Creative, Product, Loyalty, Communications, Partnerships, Analytics, and Growth to bring enterprise initiatives to market through compelling, insight-driven campaigns.

Responsibilities

Brand Strategy & Campaign Development

  • Develop and execute integrated brand marketing strategies that support enterprise-wide business priorities and customer engagement initiatives.
  • Lead cross-channel marketing campaigns spanning digital, social, CRM, partnerships, events, App, and paid media.
  • Act as the brand owner of the full funnel, ensuring campaign messaging and visuals are communicated across all channels and partners. 
  • Ensure brand consistency across all customer touchpoints while evolving messaging to support strategic business objectives.
  • Translate consumer insights and business priorities into compelling brand narratives and campaign strategies.
  • Build executive-ready presentations outlining campaign strategies, performance updates, and future recommendations.

Cross-Functional Leadership

  • Act as the brand expert for the Fanatics App from cross-functional & cross-organizational marketing initiatives 
  • Partner closely with Product, Growth, Loyalty, Creative, Communications, Analytics, and Commercial teams to align messaging, campaign execution and performance.
  • Influence stakeholders across multiple organizations while balancing competing priorities and timelines.
  • Coordinate campaign launches from concept through execution while ensuring flawless cross-functional alignment.
  • Track and lead budget management for the brand budget

Customer & Market Insights

  • Leverage customer research, behavioral data, market trends, and competitive intelligence to inform marketing strategy.
  • Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.
  • Monitor industry trends across sports, entertainment, digital commerce, loyalty, and consumer marketing.

Brand Performance & Analytics

  • Analyze campaign performance to identify optimization opportunities.
  • Partner with Analytics teams to translate data into actionable recommendations.
  • Present results and strategic recommendations to executive leadership.
  • Partner closely with commercial to ensure campaigns ladder up to commercial priorities 
  • Ensure commercial priorities are effectively communicated across the funnel 

Brand Stewardship

  • Champion the Fanatics brand across all enterprise marketing initiatives.
  • Ensure campaigns (inclusive of all consumer touchpoints) reflect the Fanatics App  brand voice, creative standards, and long-term positioning.
  • Support brand governance, messaging frameworks, and creative best practices across partner teams.

Qualifications

Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in brand marketing, integrated marketing, consumer marketing, or strategic marketing.
  • Experience leading large-scale, cross-functional marketing campaigns from strategy through execution.
  • Strong understanding of brand development, customer journey mapping, and integrated marketing.
  • Expertise in marketing an App product across full funnel marketing campaign
  • A background in GTM - partnering with channel leads to execute priorities  
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Proven ability to influence cross-functional stakeholders and drive alignment across multiple teams.
  • Experience leading marketing campaigns through the full funnel 
  • Exceptional written and verbal communication skills with experience creating executive-level presentations.
  • Strong analytical mindset with experience using customer insights and performance data to inform marketing decisions.

Preferred

  • Experience in sports, entertainment, consumer technology, retail, e-commerce, gaming, loyalty, or subscription businesses.
  • Experience marketing enterprise-level products, platforms, or customer ecosystems.
  • Familiarity with customer lifecycle marketing, loyalty programs, or membership strategies.
  • Experience with Google Workspace, project management platforms, and marketing analytics tools.
  • MBA or advanced marketing certification preferred.

What Success Looks Like

  • Successfully launches integrated  marketing campaigns that increase awareness, engagement, and customer adoption.
  • Builds strong relationships across Product, Growth, Loyalty, Creative, and channel leasd
  • Uses customer insights and analytics to continuously improve campaign performance.
  • Elevates the Fanatics brand through consistent, compelling storytelling across every customer touchpoint.
  • Operates with a strategic, entrepreneurial mindset while delivering flawless execution in a fast-paced, high-growth environment.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

 

 

Salary Range

$140,000 - $165,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.