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Demand Generation Lead

Redwood City, CA

About Us:

Here at Fireworks, we’re building the future of generative AI infrastructure. Fireworks offers the generative AI platform with the highest-quality models and the fastest, most scalable inference. We’ve been independently benchmarked to have the fastest LLM inference and have been getting great traction with innovative research projects, like our own function calling and multi-modal models. Fireworks is funded by top investors, like Benchmark and Sequoia, and we’re an ambitious, fun team composed primarily of veterans from Pytorch and Google Vertex AI.

The Role:

As a Demand Generation Lead, you will own the end-to-end growth engine for Fireworks’ developer ecosystem. You’ll define the vision for acquiring, engaging, and retaining AI/ML developers globally, partnering with the executive team to align growth initiatives with revenue targets and market expansion goals. This role demands equal parts strategic innovation, data-driven execution, and leadership in a hyper-competitive AI infrastructure landscape.

Key Responsibilities:

  • Develop Marketing Automation & Campaigns: Design, implement, and optimize marketing automation systems tailored to developers. Create and execute targeted campaigns that resonate with the developer community, driving awareness, engagement, and adoption of the Fireworks platform.
  • Organic Growth Strategies: Develop and implement organic growth strategies to attract developers, including SEO, technical content marketing, developer community engagement, and open-source contributions. Focus on building a sustainable presence in the developer ecosystem.
  • Developer Journey Optimization: Analyze the developer journey from initial awareness to long-term adoption. Identify opportunities to improve conversion rates and increase engagement at each stage, using insights to inform product-led growth initiatives.
  • Product-Led Growth: Leverage PLG tactics specifically designed for developers to drive deeper product adoption and usage. Implement strategies that encourage hands-on engagement with Fireworks’ tools and features.
  • Pipeline Development & Tracking: Collaborate with the sales and product teams to develop and track a developer-focused pipeline. Use data-driven insights to refine marketing efforts, ensure high-quality lead generation and nurturing, and build repeatable motions for the sales pipeline.
  • Paid Budget Management: Manage and optimize the paid marketing budget to maximize ROI, focusing on channels and platforms that are most effective for reaching developers, such as specialized tech forums, developer-focused social media, and search advertising.

Minimum Qualifications:

  • Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
  • 10+ years of experience in growth or developer marketing, preferably in the developer products or SaaS industry.
  • Proven experience with marketing automation tools and CRM systems.
  • Strong understanding of SEO, technical content marketing, and community-driven growth strategies.
  • Experience in driving product-led growth initiatives focused on developers and optimizing the developer journey.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and project management skills.

Preferred Qualifications:

  • Experience in the AI or machine learning industry, with a strong understanding of developer needs and generative AI technologies.
  • Previous experience scaling growth in a startup environment.
  • Demonstrated ability to manage and optimize paid media campaigns targeting developers.
  • Experience working with sales teams on developer-focused pipeline development and lead nurturing.
  • Proficiency in data analysis tools such as Google Analytics, SQL, or similar.

Compensation is determined by various factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range for this role is a guideline and may be modified.

Redwood City Pay Range

$150,000 - $220,000 USD

Why Fireworks AI?

  • Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
  • Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
  • Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
  • Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.

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