Influencer Manager

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

This role reports to the Brand Community Lead and works closely with the social, brand, data insights, adtech, and user acquisition teams. You’ll manage one stream of Flo’s influencer program, help drive measurable 'brandformance' results across EN and non-EN markets, with an initial focus on LATAM expansion. 

Key projects include managing always-on influencer campaigns, collaborating with agencies, and showcasing full-funnel impact. Success will require resilience, high attention to detail, strong communication, and a balance of autonomy with teamwork. You’ll thrive if you’re unafraid to work in a new function, helping shape the foundation for how we scale and grow. Progression opportunities include advancing to senior manager or team lead.

Your Experience

Must have:

• 3+ years of experience in influencer marketing, with knowledge on how to activate and strategise campaigns across the whole marketing funnel;
• Proven track record of driving measurable results and meeting ambitious targets, proving the ROI of your campaigns;
• Deep understanding of the influencer landscape and confidence in executing end-to-end campaigns;
• Data-savvy, comfortable working with data, and skilled at making informed, data-driven decisions;
• Strong verbal and written communication skills, fluent in English;
• Excellent negotiation skills, with experience building successful influencer partnerships, managing budgets, and meeting CPM market targets.

Nice to have:

• Fluency in Brazilian Portuguese and/or Spanish;
• Other multilingual skills (e.g., German, French, etc.);
• Familiarity with data reporting tools such as Looker;
• Proficient in Excel or Google Sheets.

What you'll be doing

You'll be responsible for:

• Develop and execute influencer strategies:
  • Manage growth and 'brandformance' focused influencer marketing strategies to drive users to the Flo app and show ROI across EN and non-EN markets, with a focus on LATAM expansion to begin with;
  • Manage influencer campaigns from ideation to execution, ensuring alignment with Flo’s growth objectives and brand messaging.
• Influencer relationship management:
  • Identify, recruit, and manage partnerships with influencers across all tiers, both in-house and in partnership with agencies;
  • Negotiate contracts and collaborations to maximise ROI while adhering to budget and CPM targets.
• Campaign performance tracking:
  • Monitor campaign performance across the funnel;
  • Deliver clear, actionable reports to stakeholders, showcasing performance, learnings, and optimisation opportunities;
  • Provide strategic recommendations to drive future growth and scalability within influencer marketing;
• Collaborate across teams:
  • Work closely with the brand, data insights, adtech, and UA teams to align your influencer campaigns with broader marketing goals.
• Budget Management:
  • Oversee campaign budgets, ensuring efficient allocation of resources to maximise impact in-line with KPIs;
  • Monitor and report on budget utilisation, making adjustments as needed to meet performance goals.
• Agency and Tool Management:
  • Partner with external agencies to scale influencer campaigns and enhance program effectiveness;
  • Utilise tools like Looker and other analytics platforms to streamline data reporting and insights.

You'll be targeted on:

• Hitting CPM benchmarks per market;
• Showing optimisations and support driving growth (installs) and full-funnel ROI from influencer activity;
• Adopting and implementing scaleable ways to maximise the use of your influencer content across socials, UGC ads and products.

#LI-YY1 #LI-Hybrid 

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave 
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
  
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants